Learn Film Advertising and Public Relations Online: Free Course with AI Tutor & Certificate
This free film marketing course takes about 8 hours and includes 40 video lessons. You'll master digital marketing for films, media planning, and campaign management. By the end, you can build multi-channel advertising strategies and confidently navigate legal issues in entertainment PR to launch successful movie campaigns.
What you'll learn in this Film Advertising and Public Relations course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the functions and types of advertising, as well as its evolution in India and the world.
Develop creative strategies and media planning skills for film advertising.
Gain knowledge in brand building, advertising management, and campaign planning for film making.
Comprehend legal and ethical issues in advertising, including new trends in digital and social media advertising.
Analyze consumer behavior and conduct advertising research.
Film Advertising and Public Relations course syllabus
01 Introduction to Film Advertising
- Introduction and Understanding of Advertising
- Functions of Advertising
- Types of Advertising
- Evolution of Advertising in India and the world
- Advertising Media
- Theories of Advertising
- Stimulus Response Theory
- Starch Model
- AIDA
- AIDCA
- DAGMAR approach
- Advertising Agency
02 Creative strategy and Media Planning for Film Making
- Appeals in Advertising in Creative Strategy and Media Planning
- Message Strategy
- Visualizing an ad
- Ad Strategies for Different Stages of PLC
- Idea Generation in Copywriting
- Principles in Copywriting
- Copy Devices
- Copy Jargon
- Formal and Informal Balance in Ad Copy Layout
- Copywriting for Different Media Planning
- Media Mapping in Factors Influencing Media Planning
03 Brand building and Advertising Management for Film Making
- Defining Brand in Brand Building and Advertising Management
- Concept and Commodity Brands
- Power Brands
- Life Cycle of a Brand
- Brand Image and Brand Quality
- Campaign Planning
- Marketing Objectives in Elements in a Marketing Plan
- Marketing Strategy in Elements in a Marketing Plan
- Planning Cycle in Planning an Advertising Campaign
- Planning Framework in Planning an Advertising Campaign
04 Legal and Ethical issues in Advertising of Films
- Legal Aspects of Advertising
- ASCI
- Advertising Ethics
- New Trends
- Digital and Social Media Advertising
- Mobile Advertising
- Consumer Behaviour and Advertising Research
Real-world projects you'll work on
Practice the exact kind of work Film Advertising and Public Relations professionals do on the job.
Rebranding Campaign for a Global Film Production Company
Creating a Multi-channel Advertising Strategy for a Film Streaming Startup
Developing a Social Media Advertising Campaign for a Blockbuster Film Release
Conducting Consumer Behavior Research for a Leading Film Advertising Agency
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Film Advertising and Public Relations course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Aspiring film publicists and marketers who want to learn how to promote movies.
- Marketing students looking for specialized entertainment PR courses to expand their portfolios.
- Digital marketing professionals aiming to switch into the Indian film and streaming industry.
- Independent filmmakers who need to understand media planning and advertising to promote their own projects.
Prerequisites
- There are no strict prerequisites for this beginner-friendly course.
- A basic understanding of general marketing concepts is helpful but not required.
- You'll need a computer or smartphone with a stable internet connection to watch the videos and take the quizzes.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Film Advertising and Public Relations course: free, structured and job-focused
This free film advertising course offers an optional paid certificate to help you build a career in entertainment PR. Over about 8 hours, you'll complete 40 video lessons covering the exact skills studios need to promote movies. We start with Introduction to Film Advertising, where your very first lesson covers the Introduction and Understanding of Advertising. From there, you'll move through Creative strategy and Media Planning for Film Making, and Brand building and Advertising Management for Film Making. Finally, we cover Legal and Ethical issues in Advertising of Films so you don't run into compliance trouble.
LearnTube makes studying simple and interactive. Our platform curates top YouTube video lessons and pairs them with an AI tutor that tests your knowledge. After every video, the AI generates a quick quiz to ensure you understand the material. It's a completely self-paced experience. You learn for free, and you only pay if you want the official film marketing certificate at the end.
To give you real experience, this digital marketing for films program includes four hands-on projects. You'll design a Rebranding Campaign for a Global Film Production Company and build a Multi-channel Advertising Strategy for a Film Streaming Startup. Later, you will tackle Developing a Social Media Advertising Campaign for a Blockbuster Film Release and Conducting Consumer Behavior Research for a Leading Film Advertising Agency. These practical tasks ensure you can actually apply what you learn to real movie marketing scenarios.
Jobs you can target after learning Film Advertising and Public Relations
Film Advertising and Public Relations is a gateway skill for some of the fastest-growing roles in tech.
Manages media relations and promotional events to build public interest in upcoming movies.
Designs and executes digital campaigns to drive ticket sales and streaming views.
Selects the best advertising channels and allocates budgets to maximize a film's reach.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Film Advertising and Public Relations certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Film Advertising and Public Relations course.
Do I need any specific software for this film marketing course?
No special software is required. You can complete the entire course using just a web browser. As long as you have a stable internet connection to watch the lessons and take the AI quizzes, you are ready to learn.
Is prior experience required to learn movie marketing?
No prior experience is necessary. We start with the basics in our Introduction to Film Advertising module. Anyone interested in entertainment PR can jump right in and learn the fundamentals of media planning and brand building from scratch.
What job roles can this film advertising course lead to?
This training prepares you for entry-level roles in the entertainment industry. You can pursue positions like Film Publicist, Entertainment Marketing Executive, or Media Planner. In India, these roles typically offer starting salaries between ₹3 LPA and ₹7 LPA.
Can I study this entertainment PR course on my mobile phone?
Yes, LearnTube is fully optimized for mobile devices. You can watch the 40 video lessons, take the AI-generated quizzes, and review your progress directly from your smartphone, making it easy to learn film advertising on the go.
Is this digital film marketing course completely self-paced?
Yes, the 8-hour program is entirely self-paced. There are no fixed schedules or deadlines to worry about. You can watch the curated YouTube videos and complete the four hands-on projects whenever it fits into your personal routine.
How much are the film advertising course fees?
The learning content is completely free. You can access all four modules, 40 video lessons, and the AI tutor quizzes at no cost. You only pay a small fee if you choose to upgrade for the optional official certificate.
What kind of projects will I build in this course?
You will complete four practical projects, including a Rebranding Campaign for a Global Film Production Company and a Social Media Advertising Campaign for a Blockbuster Film Release. These hands-on tasks help you build a real portfolio for employers.
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