Learn Google Analytics Online: Free Course with AI Tutor & Certificate
Businesses need to know exactly how visitors use their websites. This free google analytics course teaches you to track user behavior across 8 modules and 48 video lessons. You'll spend about 7 hours learning to set up accounts, analyze reports, and implement goal tracking to improve marketing results.
What you'll learn in this Google Analytics course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Set up Google Analytics on various website platforms
Analyze website traffic and user behavior using Google Analytics reports
Implement goal tracking and e-commerce tracking in Google Analytics
Utilize advanced features such as custom alerts, custom dashboards, and machine learning in Google Analytics
Understand career options and opportunities in the field of data analytics
Google Analytics course syllabus
01 Google Analytics Basics
- What is Google Analytics and Why Is It Important?
- How to set up Google Analytics on all websites (Wordpress, Wix, Shopify...)
- How to set up a Google Analytics Demo Account
- The Two Different Google Analytics Accounts You Can Have
- How To Set Up A Google Analytics Account & Install The Tracking Code
- How To Install The Tracking Code On Shopfiy, Wix etc.
- How to Prevent Inflating Your Traffic Data
- How To Access The Demo Content
- Google Analytics Dashboard Overview
02 Google Analytics - Set Up
- How to Add Reporting Views and Get a Back Up of Your Data
- How to Filter Out Internal Traffic and Get Accurate Reports
- How to Set Up Goals and See a Website's Conversion Rate
- How to Add a Goal Value and See How Much a Conversion is Worth
03 Google Analytics - Analyse Reports, Increase Traffic, and Sales
- Real Time Reports - What's Happening On Your Site Right Now?
- Audience Reports - Who are Your Website Visitors?
- Acquisition Reports - How Are People Finding Your Website?
- Behaviour Reports - What Are People Doing on Your Site?
- How to Track Specific Marketing Activities with Campaign Tagging
- How to Use Segments for Deeper Insights Into Your Audience
- How to Segment Your Data To Discover Unique Insights
04 Google Analytics Dynamics
- Setting Up Custom Alerts (Traffic Spikes and Drops)
- How To Add Users Onto Your Google Analytics Account (For Clients & Agencies)
- How to Link Your Google Ads Accounts to Google Analytics
- How to Set Up Custom Dashboards In Google Analytics
- Analytics Intelligence - Googles New Machine Learning Feature
05 Google Analytics - Goal Settings and Tracking
- How to Set Up Goals in Google Analytics To Measure Your Businesses Success
- How to Set Up Ecommerce Tracking in Google Analytics
- How to Set Up Event Tracking To Track Website Clicks
- How to Set Up Custom Dashboards for SEO, Site Performance
- How to Set Up Custom Reports (FInd Out Your Best Days to Post)
- How to Set Up Custom Alerts (Get Emailed When Traffic Spikes & Dips)
- How to Filter Out Spam Traffic and Get Accurate Reports
06 Google Analytics Tips & Tricks
- How to Use Machine Learning to Better Understand and Act on Your Data
- How to Get Access to a Google Analytics Account (Work or Client)
- Benchmarking Reports - Understand what your competitors are doing
- How to Use the Top 10 Google Analytics Features
- How Google Analytics Uses 'Cookies' to Collect Data About You
07 Google Analytics - Career Options
- Data analyst roles and job descriptions
- Path to becoming a data analyst
- Supporting careers in data analytics
- Data analysts in different industries
- Data Analyst Interview mistakes
08 Google Analytics - Bounce Rate
- What Is a Good Bounce Rate?
- Bounce Rate vs. Exit Rate
- How to Lower Bounce Rates
- How to use SEO to Improve Your Bounce Rate
- How to Track Social Media Traffic Using Google Analytics
- Analyze users by age, gender, and interest categories
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Google Analytics course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing professionals wanting to track campaign performance accurately.
- Website owners in India looking to understand their audience and increase sales.
- Career switchers aiming for roles in data analytics or digital marketing.
- Students building practical skills in web traffic analysis before entering the job market.
Prerequisites
- No prior analytics experience is required to begin this course.
- Basic familiarity with navigating websites and understanding general marketing concepts.
- A computer with an internet connection to access the Google Analytics dashboard.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Google Analytics course: free, structured and job-focused
Marketing teams rely on data to understand what website visitors actually do. Without proper tracking, companies guess at what works. This google analytics tutorial removes the guesswork by teaching you how to set up Google Analytics on various platforms and analyze website traffic. Across 48 video lessons, you'll start with "What is Google Analytics and Why Is It Important?" before moving into practical applications.
The curriculum spans 8 modules designed for practical skill building. You will cover Google Analytics Basics, Google Analytics - Set Up, and Google Analytics - Analyse Reports, Increase Traffic, and Sales. Later sections focus on Google Analytics Dynamics, Google Analytics - Goal Settings and Tracking, and Google Analytics Tips & Tricks. You will also explore Google Analytics - Career Options and understand how to reduce your Google Analytics - Bounce Rate. By the end, you'll know how to utilize advanced features like custom alerts, custom dashboards, and machine learning.
LearnTube makes it easy to learn google analytics for free. The platform curates top YouTube video lessons and pairs them with an AI tutor that tests your knowledge. You get a quiz after every lesson to ensure you actually understand the material. Learning is completely free, and an optional paid certificate is available to add to your resume when you finish the 7 hours of training.
Jobs you can target after learning Google Analytics
Google Analytics is a gateway skill for some of the fastest-growing roles in tech.
Manages online campaigns and tracks website performance using analytics tools.
Monitors website traffic patterns to help companies improve user experience.
Optimizes website content and uses analytics data to increase organic search traffic.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Google Analytics certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Google Analytics course.
Is this google analytics course completely free?
Yes, the learning content is entirely free. You'll get full access to all 8 modules, 48 video lessons, and AI-tutor quizzes without paying anything. An optional paid certificate is available if you want proof of completion.
How does this differ from watching regular YouTube tutorials?
LearnTube organizes the best YouTube videos into a structured learning path. Instead of searching for videos, you'll follow a curated curriculum and take an AI-generated quiz after every lesson to test your knowledge.
What software do I need to learn google analytics?
You only need a web browser and a free Google account. The course teaches you how to set up the analytics dashboard online, so there is no heavy software to download or install on your computer.
Will I receive a google analytics certification?
You can earn a LearnTube certificate upon finishing the 7 hours of training. The course itself is free to learn, while the official certificate is an optional paid add-on you can attach to your resume.
Is this a google analytics course for beginners?
Yes, it starts with the absolute basics. Your very first lesson covers what the tool is and why it matters, making it perfect for those with zero prior data analysis or digital marketing experience.
Can I take this google analytics training on my phone?
Yes, the LearnTube platform is mobile-friendly. You can watch the video lessons and complete the AI quizzes directly from your smartphone, allowing you to study web analytics anywhere at your own pace.
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