Learn Marketing Analytics Online: Free Course with AI Tutor & Certificate
This free marketing analytics course takes about 1 hour to complete across 28 video lessons. You'll learn how to track traffic, segment audiences, and measure campaign ROI. By the end, you'll be ready to run A/B tests and optimize digital strategies using real data.
Marketing Analytics course syllabus
01 Introduction to Digital Marketing Analytics
- Understanding Digital Marketing Basics
- Importance of Analytics in Digital Marketing
- Overview of Key Analytics Tools
- Setting Up Analytics for Your Website
02 Google Analytics for Traffic Insights
- Introduction to Google Analytics
- Setting Up Google Analytics Account
- Navigating the Google Analytics Dashboard
- Analyzing Website Traffic Sources
- Understanding User Behavior with Google Analytics
03 Audience Insights and Segmentation
- Identifying Your Target Audience
- Using Demographics and Interests Reports
- Creating Audience Segments in Google Analytics
- Leveraging Audience Insights for Marketing Strategies
04 Measuring ROI on Ads and Marketing Campaigns
- Introduction to ROI in Digital Marketing
- Tracking Campaign Performance
- Calculating ROI for Digital Ads
- Tools for Measuring Marketing ROI
- Best Practices for Optimizing ROI
05 A/B Testing and Conversion Rate Optimization
- Basics of A/B Testing
- Designing Effective A/B Tests
- Analyzing A/B Test Results
- Introduction to Conversion Rate Optimization
- Strategies for Improving Conversion Rates
06 Live Project: Building a Digital Marketing Campaign
- Planning Your Digital Marketing Campaign
- Setting Campaign Goals and KPIs
- Creating and Launching Campaigns
- Monitoring and Analyzing Campaign Performance
- Optimizing Campaigns for Better Results
Real-world projects you'll work on
Practice the exact kind of work Marketing Analytics professionals do on the job.
Leveraging Predictive Analytics to Enhance Customer Engagement at Amazon
Optimizing Marketing Campaigns for Increased ROI at Google
Utilizing Big Data for Real-Time Social Media Insights at Facebook
Implementing AI-Driven Customer Segmentation Strategies at Netflix
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Marketing Analytics course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing professionals wanting to back their campaign ideas with hard data.
- Students looking to enter the digital marketing field with strong analytical skills.
- Business owners who need to understand their web traffic and optimize ad spend.
- Career switchers aiming for roles in performance marketing or growth hacking in India.
Prerequisites
- There are no strict prerequisites for this beginner-friendly course.
- A basic understanding of social media and websites is helpful.
- No prior coding or advanced math experience is required.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Marketing Analytics course: free, structured and job-focused
This 1-hour marketing analytics course packs 28 video lessons into a highly focused curriculum. You'll start your training with a lesson on Understanding Digital Marketing Basics before moving through 6 structured modules. The curriculum covers Introduction to Digital Marketing Analytics, Google Analytics for Traffic Insights, and Audience Insights and Segmentation. We designed this program to help you read data accurately, spot trends, and make smart campaign choices based on actual user behavior.
As you progress, you'll tackle Measuring ROI on Ads and Marketing Campaigns, followed by A/B Testing and Conversion Rate Optimization. LearnTube makes studying simple and effective by pairing the best curated YouTube videos with an interactive AI tutor. After every single lesson, the AI generates a quick quiz to check your understanding and keep you on track. You can learn entirely for free at your own pace. If you want to prove your new skills to the 900+ hiring partners in our network, there is an optional paid certificate available when you finish.
You won't just watch videos; you'll also get hands-on experience through practical exercises. You'll complete projects like Optimizing Marketing Campaigns for Increased ROI at Google, Utilizing Big Data for Real-Time Social Media Insights at Facebook, and Implementing AI-Driven Customer Segmentation Strategies at Netflix. The final module is a Live Project: Building a Digital Marketing Campaign. This gives you a concrete portfolio piece to show employers exactly what you can do.
Jobs you can target after learning Marketing Analytics
Marketing Analytics is a gateway skill for some of the fastest-growing roles in tech.
Tracks website traffic, analyzes campaign performance, and reports on key metrics.
Manages paid ad campaigns and optimizes them for the highest possible return on investment.
Uses A/B testing and data analysis to find scalable ways to grow a user base rapidly.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Marketing Analytics certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Marketing Analytics course.
What job roles can I get after learning marketing analytics?
You can work as a Digital Marketing Analyst, Performance Marketer, or Growth Hacker. These roles focus on tracking campaign data and optimizing ad spend to improve business results.
What is the expected salary for a marketing analyst in India?
Entry-level marketing analysts in India typically earn between ₹3 to ₹6 LPA. Your salary will grow as you gain experience running larger campaigns and mastering advanced tools like Google Analytics.
Can I take this marketing analytics course on my phone?
Yes, you can comfortably watch the 28 video lessons and take the AI quizzes on your mobile device. The platform is fully responsive, letting you study from anywhere.
How long does it take to finish the curriculum?
The total video content takes about 1 hour to complete. Since the material is entirely self-paced, you can spread the modules out over a weekend or finish them in a single afternoon.
Do I need to pay for the course certificate?
No, learning the material is completely free. You only pay if you choose to upgrade and receive the optional verified certificate to share on your resume or LinkedIn profile.
What kind of projects will I build during the training?
You will complete several hands-on assignments, including optimizing campaigns for Google and analyzing social media data. The final project involves building a complete digital marketing campaign from scratch.
Is this course self-paced?
Yes, it is entirely self-paced. You can start the modules whenever you like and move through the lessons at a speed that fits your personal schedule.
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Start learning Marketing Analytics today, for free
28 lessons, an AI tutor that never gets tired, and a certificate at the finish line. All you need is an hour a day.
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