Learn Product Analytics & Metrics Online: Free Course with AI Tutor & Certificate
Aspiring product managers and analysts will learn how to track user behavior and measure growth in this free product analytics course. Across 50 video lessons taking about 1 hour, you'll master A/B testing, data collection, and key performance indicators to make data-driven product decisions.
Product Analytics & Metrics course syllabus
01 Introduction to Product Analytics
- Understanding Product Analytics
- Importance of Data-Driven Decisions
- Key Concepts and Terminology
- Overview of Product Analytics Tools
02 Data Collection and Management
- Identifying Data Sources
- Data Collection Techniques
- Data Cleaning and Preparation
- Managing Data Privacy and Security
- Tools for Data Management
03 Metrics and Key Performance Indicators (KPIs)
- Defining Metrics and KPIs
- Types of Product Metrics
- Setting Effective KPIs
- Aligning Metrics with Business Goals
- Common Pitfalls in Metric Selection
04 Analyzing User Behavior
- Understanding User Journeys
- Tracking User Engagement
- Analyzing User Retention
- Identifying Churn Patterns
- Tools for User Behavior Analysis
05 A/B Testing and Experimentation
- Introduction to A/B Testing
- Designing Effective Experiments
- Analyzing A/B Test Results
- Implementing Changes Based on Results
- Advanced A/B Testing Techniques
06 Reporting and Visualization
- Creating Effective Reports
- Data Visualization Techniques
- Tools for Data Visualization
- Communicating Insights to Stakeholders
- Best Practices in Reporting
07 Advanced Product Analytics Techniques
- Cohort Analysis
- Funnel Analysis
- Predictive Analytics
- Segmentation and Personalization
- Machine Learning in Product Analytics
08 Customer Lifetime Value (CLV) in Product Analytics
- Understanding CLV in Product Analytics
09 User Acquisition and Growth Analytics
- Strategies for User Acquisition
- Growth Analytics and Measurement
- Maximizing User Lifetime Value
10 Conversion Rate Optimization (CRO) in A/B Testing
- 1 Fundamentals of CRO
- 1.1 Introduction to Conversion Rate Optimization|Understanding the basics of CRO and its significance in A/B testing.
- 1.2 Elements of a Conversion-Focused Approach|Key components that influence conversion rates.
- 1.3 Analyzing Conversion Funnels|How to dissect and optimize each step of the conversion funnel.
- 2 A/B Testing for Conversion Improvement
- 2.1 A/B Testing Strategies for CRO|Developing A/B testing plans with a focus on conversion rate improvement.
- 2.2 Analyzing A/B Test Outcomes for CRO|Interpreting A/B test results to identify conversion uplift opportunities.
- 2.3 Case Studies in Conversion Rate Optimization|Examining examples of A/B tests that have successfully improved conversion rates.
- 3 Advanced Techniques in A/B Testing for CRO
- 3.1 Leveraging User Behavior Data|How to use user behavior insights to guide A/B testing for CRO.
- 3.2 Personalization and Segmentation in A/B Testing|Applying personalization and segmentation to enhance conversion rates.
- 3.3 Continuous Optimization Cycle|Establishing a process for ongoing optimization through iterative A/B testing.
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Product Analytics & Metrics course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Aspiring product managers wanting to build a foundation in data-driven decision making.
- Marketing professionals looking to understand user acquisition and growth analytics.
- Data analysts transitioning into product-focused roles in the Indian tech industry.
- Founders and entrepreneurs who need to track product metrics and optimize user retention.
Prerequisites
- No prior product analytics experience is required to begin this course.
- Basic familiarity with web or mobile applications is helpful.
- A general understanding of basic business metrics will make the concepts easier to grasp.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Product Analytics & Metrics course: free, structured and job-focused
Aspiring product managers, data enthusiasts, and growth marketers will learn how to measure success and understand user behavior in this product analytics full course. You'll start with an Introduction to Product Analytics before moving into Data Collection and Management. From there, the curriculum covers Metrics and Key Performance Indicators (KPIs) alongside Analyzing User Behavior. You'll learn how to set up experiments in the A/B Testing and Experimentation module, followed by Reporting and Visualization. By the time you reach the later modules, you'll be tackling Advanced Product Analytics Techniques and calculating Customer Lifetime Value (CLV) in Product Analytics. The training wraps up with User Acquisition and Growth Analytics and Conversion Rate Optimization (CRO) in A/B Testing.
LearnTube makes it easy to master these product metrics through an interactive format. We curate the best YouTube video lessons and pair them with an AI tutor that tests your knowledge. After every video, like the very first lesson on Understanding Product Analytics, you'll take a quick quiz to ensure you grasp the core concepts. The learning experience is completely free. If you want to highlight your new skills to our network of over 900 hiring partners, you can choose to add an optional verified certificate at the end. This data analytics for product managers course gives you the practical frameworks needed to make confident, data-driven decisions.
Jobs you can target after learning Product Analytics & Metrics
Product Analytics & Metrics is a gateway skill for some of the fastest-growing roles in tech.
Analyzes user data and product metrics to recommend feature improvements.
Helps define product strategy and tracks KPIs to ensure successful feature launches.
Focuses on user acquisition, conversion rate optimization, and A/B testing to scale products.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Product Analytics & Metrics certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Product Analytics & Metrics course.
Do I need prior experience to take this product analytics course?
No prior experience is required. This beginner-friendly course starts with basic concepts before moving into advanced techniques. You'll learn everything from data collection to calculating customer lifetime value from scratch.
What job roles can this product metrics training lead to?
You can pursue roles like Product Analyst, Associate Product Manager, or Growth Marketer. In India, entry-level product analysts typically earn between ₹5-8 LPA, while associate product managers can earn ₹8-12 LPA depending on the company.
How long does it take to complete the course?
The course contains 10 modules and 50 video lessons, taking about 1 hour of total watch time. Since it's completely self-paced, you can finish it in a single afternoon or spread the lessons out over a week.
Can I learn product analytics on my mobile phone?
Yes, LearnTube works perfectly on mobile devices. You can watch the video lessons and take the AI-tutor quizzes directly from your phone, making it easy to study product metrics while commuting or traveling.
Is there a product analytics certification available?
Yes. While all 50 video lessons and quizzes are completely free to access, you can purchase an optional verified certificate upon completion. You can add this certificate to your resume or LinkedIn profile.
What specific topics does this product analytics training cover?
You'll explore A/B testing, user behavior analysis, data collection, and conversion rate optimization. The curriculum also covers how to set key performance indicators and measure user acquisition to drive product growth.
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