Learn Basic concept of digital marketing Online: Free Course with AI Tutor & Certificate
Beginners and small business owners will learn the fundamentals of digital marketing in this free online course. You'll complete 52 video lessons over about 5 hours. We cover SEO, social media, and email marketing, giving you the skills to launch real campaigns.
Basic concept of digital marketing course syllabus
01 Introduction to Digital Marketing
- Understanding Digital Marketing
- The Evolution of Digital Marketing
- Key Components of Digital Marketing
- Benefits of Digital Marketing
02 Search Engine Optimization (SEO)
- Basics of SEO
- On-Page SEO Techniques
- Off-Page SEO Strategies
- Keyword Research and Analysis
- SEO Tools and Resources
03 Content Marketing
- Importance of Content Marketing
- Creating Engaging Content
- Content Distribution Channels
- Measuring Content Success
- Content Marketing Tools
04 Social Media Marketing
- Overview of Social Media Platforms
- Building a Social Media Strategy
- Engaging with Your Audience
- Social Media Advertising
- Analyzing Social Media Performance
05 Email Marketing
- Introduction to Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Email Marketing Tools
- Analyzing Email Campaign Performance
06 Pay-Per-Click (PPC) Advertising
- Understanding PPC Advertising
- Setting Up a PPC Campaign
- Keyword Selection for PPC
- Analyzing PPC Performance
- PPC Tools and Platforms
07 Analytics and Data-Driven Marketing
- Introduction to Digital Analytics
- Setting Up Google Analytics
- Understanding Key Metrics
- Using Data to Drive Marketing Decisions
- Advanced Analytics Tools
08 Affiliate Marketing
- Basics of Affiliate Marketing
- Choosing the Right Affiliate Programs
- Building Relationships with Affiliates
- Tracking and Measuring Affiliate Success
09 Mobile Marketing
- Introduction to Mobile Marketing
- Mobile-Friendly Website Design
- Mobile Advertising Strategies
- SMS and App-Based Marketing
10 Online Reputation Management
- 1 Importance of Online Reputation
- 1.1 Impact of Online Reputation on Business|Explains how online reputation can affect business success and customer trust.
- 1.2 Monitoring Online Reputation|Discusses tools and techniques for monitoring online reputation across various platforms.
- 1.3 Proactive vs. Reactive Reputation Management|Compares proactive and reactive approaches to managing online reputation.
- 2 Monitoring Your Online Presence
- 2.1 Setting Up Alerts and Notifications|Teaches how to set up alerts for brand mentions and relevant conversations online.
- 2.2 Analyzing Online Sentiment|Covers the analysis of online sentiment and its implications for brand reputation.
- 2.3 Responding to Negative Mentions|Guides on best practices for responding to negative mentions and criticism online.
- 3 Responding to Feedback and Reviews
- 3.1 Encouraging Positive Reviews|
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Basic concept of digital marketing course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Students looking to start a career in digital marketing.
- Working professionals wanting to transition into online marketing roles.
- Small business owners in India hoping to grow their online presence.
- Freelancers aiming to offer SEO and social media services.
Prerequisites
- No prior experience is required to take this course.
- A basic understanding of using the internet and social media platforms.
- A smartphone or computer with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Basic concept of digital marketing course: free, structured and job-focused
Beginners and aspiring marketers will build a strong foundation with this online digital marketing course. You'll start from scratch with the very first lesson on Understanding Digital Marketing. Over 10 modules, we teach you how to attract and engage audiences online. You will master Search Engine Optimization (SEO), Content Marketing, and Social Media Marketing. We also cover Email Marketing, Pay-Per-Click (PPC) Advertising, and Analytics and Data-Driven Marketing. By the end, you'll know how to run Affiliate Marketing campaigns, optimize for Mobile Marketing, and handle Online Reputation Management.
LearnTube makes it easy to learn digital marketing for beginners. We pair curated YouTube video lessons with an interactive AI tutor. You'll watch a video, and then the AI tutor will give you a quick quiz to test your memory. This keeps you focused and helps you retain what you learn. The learning experience is entirely free. If you want to prove your new skills to employers, you can choose to purchase an optional verified certificate at the end.
There are no high digital marketing course fees to worry about here. You can access all 52 video lessons and about 5 hours of content at zero cost. This digital marketing certificate program is trusted by our community of over 60,000 learners. It is a great way to master digital marketing concepts and prepare for entry-level marketing roles.
Jobs you can target after learning Basic concept of digital marketing
Basic concept of digital marketing is a gateway skill for some of the fastest-growing roles in tech.
Manages daily online marketing campaigns and social media accounts.
Optimizes website content to rank higher on search engines.
Creates and schedules promotional posts across various social platforms.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Basic concept of digital marketing certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Basic concept of digital marketing course.
Do I need any prior experience for this online digital marketing course?
No prior experience is needed. This course is designed for absolute beginners. You'll start with the basics of internet marketing and slowly build your skills through our 10 easy-to-follow modules.
What job roles can I get after learning the fundamentals of digital marketing?
You can apply for entry-level roles like Digital Marketing Executive, SEO Analyst, or Social Media Coordinator. These positions typically offer starting salaries between ₹2.0 to ₹4.0 LPA in India.
Can I take these free digital marketing classes on my mobile phone?
Yes, you can learn entirely on your mobile device. LearnTube is fully optimized for smartphones, allowing you to watch video lessons and take AI quizzes from anywhere at any time.
How long does it take to complete this digital marketing training?
You will need about 5 hours to finish the entire course. Since the program is completely self-paced, you can spread those hours out over a few days or weeks.
Are there any digital marketing course fees to access the lessons?
No, learning the content is completely free. You can watch all 52 video lessons and use the AI tutor at no cost. The official certificate is an optional paid add-on.
Will I learn about search engine optimization in this short term course?
Yes, SEO is a major focus. You will complete a dedicated module on Search Engine Optimization, alongside other essential topics like content marketing, email marketing, and pay-per-click advertising to build your skills.
How does the AI tutor help me learn digital marketing basics?
The AI tutor tests your knowledge after every single video lesson. It generates quick quizzes based on the video you just watched, helping you remember important concepts and marketing strategies.
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52 lessons, an AI tutor that never gets tired, and a certificate at the finish line. All you need is an hour a day.
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