Free Web Analytics Course: Digital Analytics Program Online
Aspiring marketers and data enthusiasts will learn to track and interpret website traffic in this free web analytics program. Over 3 hours and 23 video lessons, you'll master Google Analytics, visitor behavior, and campaign tracking. You will finish the course knowing how to make data-driven marketing decisions.
What you'll learn in this Web Analytics course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the fundamentals of web analytics and Google Analytics.
Analyze and interpret web traffic sources and campaign tracking.
Utilize Google Analytics to analyze visitor behavior, set goals, and track e-commerce performance.
Gain actionable insights and utilize various tools to improve web analytics for organizations.
Web Analytics course syllabus
01 Introduction to Web Analytics
- Web Analytics
- Google Analytics
- How Google Analytics functions
- Google Analytics Account
- Google Analytics Basic Metrics
- Important Sections of Google Analytics reports
02 Web Analytics - Traffic Sources
- About Web Traffic
- Tracking Campaigns
- Google AdWords vs Google Adsense
- Conversion tracking in Google Analytics
- Setting up the site search
03 Web Analytics of Visitors, Aligning with Goals, and E-Commerce
- Visitors analysis
- Visitors -Geo location
- Review- Visitor Analysis
- Google Analytics Benchmarking
- Goal Setting in Google Analytics
- Goal Report in Google Analytics
- Tracking E-Commerce in Analytics
04 Web Analytics Actionable Insights and Tools
- Model Comparision Tool
- Getting Customer Insights
- Improving Web Analytics for Organization
- Data Driven Culture
- Tools in Web Analytics
Real-world projects you'll work on
Practice the exact kind of work Web Analytics professionals do on the job.
Optimizing User Experience for Increased Conversions at Google's Online Store
Enhancing Marketing Campaign Performance for Amazon's E-commerce Platform
Implementing Data-Driven Decision Making for Uber's Website Traffic Analysis
Leveraging Customer Insights to Improve Web Analytics for Airbnb's Global Platform
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Web Analytics course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing professionals wanting to track campaign ROI and website conversions.
- Students building practical skills for entry-level digital marketing roles in India.
- Business owners seeking to understand their website traffic and customer habits.
- Career switchers moving into data analysis or growth marketing.
Prerequisites
- No prior analytics experience is required to begin this course.
- Basic familiarity with navigating websites and search engines.
- A Google account to access Google Analytics tools.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Web Analytics course: free, structured and job-focused
Marketing beginners, business owners, and data analysts will learn how to measure website performance in this digital analytics course. You'll start with the Introduction to Web Analytics module, moving quickly into Web Analytics - Traffic Sources. From there, you will study Web Analytics of Visitors, Aligning with Goals, and E-Commerce. By the end of these modules, you will understand how to set up Google Analytics, track specific campaign performance, and interpret daily user behavior to make smarter marketing decisions.
We built this web analytics program to give you real hands-on experience through practical projects. You'll work on Optimizing User Experience for Increased Conversions at Google's Online Store and Enhancing Marketing Campaign Performance for Amazon's E-commerce Platform. You will also practice Implementing Data-Driven Decision Making for Uber's Website Traffic Analysis. LearnTube makes this process highly interactive. We curate the best YouTube video lessons and pair them with an AI tutor that quizzes you after every single video. This means you aren't just passively watching videos; you actively test your knowledge to ensure the concepts stick.
Learning on LearnTube is entirely free. You can watch all 23 video lessons and take every AI quiz without paying a rupee. If you want to show off your skills to our 900+ hiring partners, you can choose to buy an optional verified certificate at the end. This credential proves your dedication and technical ability to recruiters.
Jobs you can target after learning Web Analytics
Web Analytics is a gateway skill for some of the fastest-growing roles in tech.
Monitors website traffic and user behavior to improve site performance.
Manages online campaigns and uses analytics to track marketing success.
Optimizes website content to increase organic search visibility and traffic.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Web Analytics certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Web Analytics course.
Is this web analytics course really free?
Yes, the entire learning experience is completely free. You get full access to all 4 modules, 23 video lessons, and the AI-tutor quizzes without paying anything. The only paid feature is the optional certificate at the end.
How does LearnTube differ from watching plain YouTube tutorials?
LearnTube structures scattered YouTube videos into a logical syllabus. Instead of passively watching, an AI tutor tests your knowledge with a quiz after every single lesson. This active learning approach ensures you actually remember the concepts.
Will I get a web analytics certificate program credential?
Yes, you can earn a verified certificate upon completing all lessons and quizzes. This credential is an optional paid add-on that you can attach to your resume or LinkedIn profile to show employers your new skills.
What software do I need installed for this website analytics training?
You only need a modern web browser and a stable internet connection. You will use cloud-based tools like Google Analytics during the projects, so you don't have to download heavy software.
How long does it take to learn web analytics online here?
Most learners finish the material in about three hours. Since the classes are entirely self-paced, you can complete the video lessons and hands-on projects over a single weekend or spread them out over a few weeks.
Are there any prerequisites for this web analytics for beginners class?
No prior technical knowledge is necessary. The curriculum starts with the absolute basics in the first lesson. You just need a basic understanding of how websites work and a desire to learn data analysis.
Can I take these web analytics classes on my phone?
Yes, the platform is fully responsive and works well on mobile devices. You can watch the curated videos and answer the AI quizzes from your smartphone, making it easy to study while commuting or traveling.
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Start learning Web Analytics today, for free
23 lessons, an AI tutor that never gets tired, and a certificate at the finish line. All you need is an hour a day.
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