Learn Digital Marketing Analytics & Live Project Online: Free Course with AI Tutor & Certificate
Marketers often struggle to prove their campaigns actually work. This free marketing analytics course fixes that by teaching you how to track and optimize traffic. Across 28 video lessons, you'll master Google Analytics, A/B testing, and ROI measurement. It takes about 1 hour to complete.
Digital Marketing Analytics & Live Project course syllabus
01 Introduction to Digital Marketing Analytics
- Understanding Digital Marketing Basics
- Importance of Analytics in Digital Marketing
- Overview of Key Analytics Tools
- Setting Up Analytics for Your Website
02 Google Analytics for Traffic Insights
- Introduction to Google Analytics
- Setting Up Google Analytics Account
- Navigating the Google Analytics Dashboard
- Analyzing Website Traffic Sources
- Understanding User Behavior with Google Analytics
03 Audience Insights and Segmentation
- Identifying Your Target Audience
- Using Demographics and Interests Reports
- Creating Audience Segments in Google Analytics
- Leveraging Audience Insights for Marketing Strategies
04 Measuring ROI on Ads and Marketing Campaigns
- Introduction to ROI in Digital Marketing
- Tracking Campaign Performance
- Calculating ROI for Digital Ads
- Tools for Measuring Marketing ROI
- Best Practices for Optimizing ROI
05 A/B Testing and Conversion Rate Optimization
- Basics of A/B Testing
- Designing Effective A/B Tests
- Analyzing A/B Test Results
- Introduction to Conversion Rate Optimization
- Strategies for Improving Conversion Rates
06 Live Project: Building a Digital Marketing Campaign
- Planning Your Digital Marketing Campaign
- Setting Campaign Goals and KPIs
- Creating and Launching Campaigns
- Monitoring and Analyzing Campaign Performance
- Optimizing Campaigns for Better Results
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Digital Marketing Analytics & Live Project course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build practical data analysis skills.
- Working professionals who want to track campaign ROI accurately.
- Founders and business owners trying to optimize their ad spending.
- Career switchers aiming for roles in digital marketing across India.
Prerequisites
- No prior data analysis experience is required to start learning.
- A basic understanding of social media or general marketing concepts is helpful.
- A computer or smartphone with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Digital Marketing Analytics & Live Project course: free, structured and job-focused
Running ads without tracking data is like driving blindfolded. You spend money, but you don't know what actually brings in customers. This digital marketing analytics course teaches you how to read the numbers and make smart marketing decisions. You will start with the first lesson, Understanding Digital Marketing Basics, before moving into core topics. The curriculum covers 6 complete modules. You'll study Introduction to Digital Marketing Analytics, Google Analytics for Traffic Insights, and Audience Insights and Segmentation. Later, you will learn Measuring ROI on Ads and Marketing Campaigns, along with A/B Testing and Conversion Rate Optimization.
To put these skills into practice, you finish with a Live Project: Building a Digital Marketing Campaign. This hands-on task proves you can apply data to real marketing scenarios. LearnTube makes this process highly interactive. The platform pairs curated YouTube video lessons with an AI tutor that tests your knowledge. You get a quick quiz after every single lesson to make sure you understand the material.
Learning on the platform is completely free. You can study at your own pace alongside 60,000+ other learners. If you want to show employers your new skills, an optional paid certificate is available at the end. With over 900 hiring partners in the LearnTube network, this marketing analytics online course gives you the exact tools you need to measure success and grow businesses.
Jobs you can target after learning Digital Marketing Analytics & Live Project
Digital Marketing Analytics & Live Project is a gateway skill for some of the fastest-growing roles in tech.
Tracks website traffic and campaign performance to improve marketing results.
Runs paid advertising campaigns and optimizes them for the highest return on investment.
Analyzes search traffic data to help websites rank higher on search engines.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Digital Marketing Analytics & Live Project certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Digital Marketing Analytics & Live Project course.
Can I take this marketing analytics course on my phone?
Yes, you can easily watch the 28 video lessons on any mobile device. The entire platform is self-paced, so you can study whenever you have free time and complete the quizzes on the go.
How long does it take to finish the training?
It takes about 1 hour to complete all 6 modules. Since the video lessons are carefully curated, you learn the core concepts quickly without wasting time on unnecessary filler material.
What exactly will I build during the live project?
You will complete a Live Project called Building a Digital Marketing Campaign. This allows you to apply your new knowledge of Google Analytics, audience segmentation, and A/B testing to a practical business scenario.
Is a digital marketing data analytics course worth taking?
Yes, companies heavily rely on data to avoid wasting ad budgets. Learning how to measure ROI and optimize conversion rates makes you highly valuable to employers who need to see clear results from their marketing spend.
Do I get a free marketing analytics certification?
The learning materials and AI tutor quizzes are completely free. If you want an official certificate to add to your resume or LinkedIn profile, you can purchase it as an optional add-on after finishing the modules.
Do I need to be good at math for this?
No, you do not need advanced math skills. The curriculum focuses on reading dashboards, understanding audience insights, and making logical decisions based on traffic data rather than performing complex mathematical calculations.
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