Learn Basics of Sales And Marketing Online: Free Course with AI Tutor & Certificate
This free, 3-hour course includes 25 video lessons to teach you the core principles of selling and customer targeting. You'll explore five modules covering sales techniques, CRM tools, and market segmentation. By the end, you will know how to manage customer relationships and run effective promotional campaigns.
What you'll learn in this Basics of Sales And Marketing course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the fundamentals of sales and marketing.
Identify and target specific customer segments.
Utilize effective sales techniques and strategies.
Leverage sales tools and technology for improved performance.
Overcome common sales challenges and obstacles.
Basics of Sales And Marketing course syllabus
01 Introduction to Sales
- What is Sales?
- Sales vs. Marketing
- Why Learn Sales?
- Roadmap to become a Salesperson
- Important skills In Sales
02 Understanding Your Customers
- Target Audience and Market Segmentation
- Customer Needs and Wants
- Building Customer Relationships
- Effective Communication in Sales
- Handling Customer Objections
03 Sales Techniques and Strategies
- Sales Process Overview
- Prospecting and Lead Generation
- Sales Presentation and Pitching
- Closing Sales Deals
- Follow-Up and After-Sales Service
04 Sales Tools and Technology
- CRM Systems
- Sales Software and Apps
- Social Media and Sales
- Data Analytics in Sales
- Sales Ethics and Compliance
05 Sales Challenges and Success
- Handling Price Negotiations
- Sales Time Management
- Sales Success Stories
- Continuous Learning and Improvement
- Overcoming Rejection
Real-world projects you'll work on
Practice the exact kind of work Basics of Sales And Marketing professionals do on the job.
Customer Relationship Enhancement Program - Implementing a CRM system for a top global MNC to streamline customer interactions and improve sales efficiency.
Market Segmentation and Targeting Strategy - Developing a data-driven approach for customer segmentation and targeting for a startup to enhance sales effectiveness.
Sales Performance Analytics Dashboard - Creating a comprehensive sales analytics dashboard for a top global MNC to track and optimize sales performance.
Social Media Sales Campaign - Designing and executing a strategic social media sales campaign for a startup to boost brand visibility and drive sales.
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Basics of Sales And Marketing course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Beginners looking to understand core sales principles and build a foundation in marketing.
- Aspiring sales representatives wanting to learn modern CRM tools and targeting strategies.
- Startup founders and small business owners who need to run effective social media sales campaigns.
- Marketing professionals seeking to bridge the gap between customer segmentation and actual sales performance.
Prerequisites
- There are no strict prerequisites for this course.
- A basic interest in business, marketing, or customer communication is helpful.
- No prior experience with CRM software or sales analytics is required.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Basics of Sales And Marketing course: free, structured and job-focused
This 3-hour online program features 25 video lessons to help you grasp the fundamentals of modern selling. You'll start with an Introduction to Sales and quickly move into Understanding Your Customers. The curriculum is broken down into five focused modules, walking you through Sales Techniques and Strategies, Sales Tools and Technology, and finally, Sales Challenges and Success. You will learn exactly how to identify specific customer segments and use the right tools to close deals.
To give you practical experience, you'll complete four hands-on projects. These include designing a Customer Relationship Enhancement Program by implementing a CRM system for a global MNC, and building a Sales Performance Analytics Dashboard to track team metrics. You will also create a Market Segmentation and Targeting Strategy and execute a Social Media Sales Campaign for a growing startup. These real-world tasks ensure you can apply what you learn immediately.
LearnTube makes this process highly interactive. We curate the best YouTube video lessons and pair them with an AI tutor that tests your knowledge. You will take a quick quiz after every single lesson to reinforce your skills. The entire learning experience is completely free. If you want to highlight your new skills to employers, you can choose to add an optional paid certificate upon completion.
Jobs you can target after learning Basics of Sales And Marketing
Basics of Sales And Marketing is a gateway skill for some of the fastest-growing roles in tech.
Manages client relationships and executes strategies to meet revenue targets.
Assists in developing promotional campaigns and identifying target customer segments.
Identifies new market opportunities and prospects for potential clients.
Tracks customer data and maintains software tools to improve team efficiency.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Basics of Sales And Marketing certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Basics of Sales And Marketing course.
Is this sales and marketing course really free?
Yes, the entire learning experience is completely free. You can watch all 25 video lessons and take the AI-tutor quizzes without paying anything. You only pay if you decide to purchase the optional certificate at the end.
Is this course self-paced?
Yes, the entire program is completely self-paced. You will learn through pre-recorded, AI-curated video lessons rather than scheduled events. This flexible format lets you study whenever you have free time, making it easy to fit into your busy day.
Will I get a certificate for completing this course?
Yes, you can earn a certificate of completion. While the course content is free to access, the official certificate is an optional paid add-on. You can easily add it to your resume or LinkedIn profile to show employers your new skills.
How does the AI tutor work?
The AI tutor tests your understanding by generating a quick quiz after every single video lesson. If you make a mistake, it helps correct your knowledge immediately. This interactive approach ensures you actually retain the sales strategies you learn.
Is learning basic sales still valuable?
Absolutely. Every business relies on revenue generation and customer acquisition to survive. Mastering core concepts like market segmentation, CRM tools, and objection handling gives you a highly transferable skill set that remains in strong demand across all industries.
How is this different from watching regular YouTube videos?
Instead of searching through random videos, you get a structured curriculum. We organize the best lessons into five clear modules and add hands-on projects, like building a sales analytics dashboard. The AI quizzes also ensure you actively learn.
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