Learn Market Research and Analysis Online: Free Course with AI Tutor & Certificate
Aspiring marketers and business analysts, this free market research course teaches you how to gather and interpret consumer data. You'll complete 18 video lessons in about 1 hour. By the end, you will know how to identify target markets, run a competitive analysis, and present clear findings.
What you'll learn in this Market Research and Analysis course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the fundamentals of market research and analysis.
Identify and analyze different market segments and target markets.
Conduct competitive analysis and develop effective positioning strategies.
Utilize various market research tools and techniques for data collection and analysis.
Generate comprehensive market research reports and deliver impactful presentations.
Market Research and Analysis course syllabus
01 Introduction to Market Research and Analysis
- Data Collection Methods
02 Market Segmentation and Targeting
- Identifying Market Segments
- Target Market Selection
- Positioning Strategies
03 Competitive Analysis
- Identifying Competitors
- Competitive Positioning
- Benchmarking Strategies
04 Market Research Tools and Techniques
- Surveys and Questionnaires
- Data Analysis Software
- Focus Groups and Interviews
- Observational Research Methods
05 Marketing Research Reporting and Presentation
- Data Visualization Techniques
- Report Writing and Formatting
- Effective Presentation Skills
06 Market Trends and Forecasting
- Trend Analysis
- Demand Forecasting Methods
- Predictive Modeling
- Market Research for New Product Development
Real-world projects you'll work on
Practice the exact kind of work Market Research and Analysis professionals do on the job.
Comprehensive Market Entry Strategy for Tesla in Emerging Markets
Consumer Behavior Analysis and Brand Positioning for Airbnb in the Post-Pandemic Era
Competitive Analysis and Pricing Strategy Development for Netflix in the Global Streaming Market
Data-Driven Product Concept Testing and Launch Strategy for Apple's Next-Gen Wearable Technology
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Market Research and Analysis course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build practical research skills for their first agency job.
- Business analysts who want to better understand consumer behavior and market segmentation.
- Founders and entrepreneurs in India planning to test new product concepts before launch.
- Career switchers moving into a market research analyst role from sales or operations.
Prerequisites
- No prior experience is required to begin this course.
- A basic understanding of general business concepts is helpful but not mandatory.
- You need a computer or smartphone with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Market Research and Analysis course: free, structured and job-focused
Marketing students and early-career analysts, this market research classes online program teaches you how to turn raw data into smart business decisions. You'll start right away with Data Collection Methods before moving through 6 structured modules. The curriculum covers Introduction to Market Research and Analysis, Market Segmentation and Targeting, and Competitive Analysis. You will also learn Market Research Tools and Techniques, Marketing Research Reporting and Presentation, and Market Trends and Forecasting.
Instead of just watching videos, you'll apply your new skills to four hands-on projects. You will build a Comprehensive Market Entry Strategy for Tesla in Emerging Markets and do a Consumer Behavior Analysis and Brand Positioning for Airbnb in the Post-Pandemic Era. You'll also tackle a Competitive Analysis and Pricing Strategy Development for Netflix in the Global Streaming Market, plus a Data-Driven Product Concept Testing and Launch Strategy for Apple's Next-Gen Wearable Technology.
LearnTube makes studying highly effective and interactive. We curate the best YouTube video lessons and pair them with an AI tutor. You take a quick quiz after every lesson to check your understanding. The entire learning experience is completely free. If you want to show off your new market analysis training, you can purchase an optional paid certificate at the end.
Jobs you can target after learning Market Research and Analysis
Market Research and Analysis is a gateway skill for some of the fastest-growing roles in tech.
Gathers and interprets data on consumer demographics, preferences, and buying habits.
Supports campaign planning by researching competitors and tracking industry trends.
Identifies new market opportunities and target segments for company expansion.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Market Research and Analysis certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Market Research and Analysis course.
Is this market research course really free?
Yes, the entire learning experience is completely free. You can watch all 18 video lessons, take the AI quizzes, and complete the projects at no cost. The official certificate is an optional paid add-on.
How does this differ from watching plain YouTube tutorials?
LearnTube organizes scattered videos into a clear curriculum. You get a structured path of 6 modules, hands-on projects, and an AI tutor that gives you a quick quiz after every lesson to test your knowledge.
Will I get a market research certification?
You have the option to buy a verified certificate once you finish the course. This paid add-on proves you completed the market analysis training and is easy to share on your resume or LinkedIn profile.
Do I need to install any special software?
No, you do not need any special software to take these market research classes. Everything runs directly in your web browser. You just need a standard computer or mobile device with a reliable internet connection.
How long does the training take to complete?
The course takes about 1 hour to complete. This includes watching all 18 video lessons and answering the AI tutor quizzes. You can pause and resume the material at your own pace.
Are the classes scheduled at specific times?
No, this course is entirely self-paced. The video lessons are pre-recorded and available on demand. You can log in and study whenever it fits your schedule, making it easy to learn while working or studying.
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