Learn Search engine optimisation Online: Free Course with AI Tutor & Certificate
You'll learn how to find profitable keywords and rank websites higher on Google. This free search engine optimization course takes about 2 hours to complete across 30 video lessons. You'll master on-page fixes, technical SEO, and analytics tools, preparing you for entry-level digital marketing roles.
Search engine optimisation course syllabus
01 Introduction to SEO
- What is SEO?
- Importance of SEO in Digital Marketing
- How Search Engines Work
- Key SEO Terminology
02 Keyword Research
- Understanding Keywords
- Tools for Keyword Research
- Long-tail vs Short-tail Keywords
- Analyzing Keyword Competition
- Implementing Keywords Strategically
03 On-Page SEO
- Optimizing Title Tags and Meta Descriptions
- Importance of Header Tags
- Image Optimization Techniques
- Internal Linking Strategies
- URL Structure Best Practices
04 Off-Page SEO
- Understanding Backlinks
- Building Quality Backlinks
- Social Media and SEO
- Guest Blogging for SEO
- Monitoring Off-Page SEO
05 Technical SEO
- Website Speed Optimization
- Mobile-Friendliness and SEO
- XML Sitemaps and Robots.txt
- Structured Data and Schema Markup
- Fixing Crawl Errors
06 SEO Tools and Analytics
- Introduction to Google Analytics
- Using Google Search Console
- SEO Audit Tools
- Tracking SEO Performance
- Competitor Analysis Tools
- ==================
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Search engine optimisation course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build practical digital skills for their first job.
- Small business owners who want to drive free organic traffic to their websites.
- Career switchers aiming for roles in digital marketing or content strategy.
- Freelance writers who need to optimize their content for search engines.
Prerequisites
- No prior search engine optimization experience is required.
- A basic understanding of how websites and search engines like Google operate.
- A computer or smartphone with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Search engine optimisation course: free, structured and job-focused
You'll start by discovering exactly what users search for online, then use that data to drive targeted traffic to any website. This search engine optimization training begins with an Introduction to SEO, answering the foundational question: What is SEO? From there, you'll move directly into Keyword Research to uncover high-demand search terms. The curriculum then covers On-Page SEO and Off-Page SEO, teaching you how to optimize individual web pages and build authority across the internet.
As you progress through this free SEO course, you'll tackle the backend requirements in the Technical SEO module. You'll also learn to measure your success using standard industry software in the SEO Tools and Analytics module. LearnTube makes this entire process highly interactive. We curate the most effective YouTube video lessons and pair them with an AI tutor that tests your knowledge. Every time you finish a video, the AI generates a quick quiz to ensure you understand the concepts before moving forward.
You can complete all 6 modules and 30 video lessons in about 2 hours. The learning experience is entirely free, allowing you to study at your own pace from your phone or laptop. If you want to highlight your new skills to employers, you can choose to purchase an optional certificate at the end. Whether you want to grow a personal blog or start a career in marketing, these SEO classes give you a practical foundation.
Jobs you can target after learning Search engine optimisation
Search engine optimisation is a gateway skill for some of the fastest-growing roles in tech.
Optimizes website content and monitors keyword rankings to improve organic traffic.
Manages online marketing campaigns, including SEO, social media, and email outreach.
Creates keyword-optimized articles and blog posts designed to rank well on search engines.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Search engine optimisation certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Search engine optimisation course.
Do I need to install any specific software?
No. You only need a standard web browser to watch the videos and take the quizzes. Later in the course, you will explore web-based analytics tools, but they do not require heavy local installations.
Is prior marketing experience required for this course?
You do not need any background in marketing or tech. The curriculum starts with the absolute basics, explaining exactly what search engines are before moving into keyword research and technical optimization strategies.
What job roles can I apply for after learning SEO?
You can target entry-level positions like SEO Executive, Digital Marketing Associate, or Content Writer. In India, these starting roles typically offer salaries ranging from ₹2.5 LPA to ₹4.5 LPA, depending on your practical skills.
Can I study at my own pace on a mobile device?
Yes, the platform is fully responsive and completely self-paced. You can watch the 30 video lessons and complete the AI-generated quizzes on your smartphone, tablet, or laptop whenever you have free time during your day.
How does the AI tutor work during the lessons?
The AI automatically generates a short quiz after every single video you watch. This helps you immediately test your understanding of concepts like on-page optimization or link building before you advance to the next module.
Is the search engine optimization certification actually free?
The entire learning experience, including all videos and AI quizzes, is completely free. If you want a formal certificate to attach to your resume or LinkedIn profile, you can purchase that as an optional upgrade.
Learners also explore these free courses
Pair Search engine optimisation with a complementary skill to stand out even more.
Start learning Search engine optimisation today, for free
30 lessons, an AI tutor that never gets tired, and a certificate at the finish line. All you need is an hour a day.
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