Learn Search Engine Optimization (SEO) Online: Free Course with AI Tutor & Certificate
This free search engine optimization course offers an optional certificate and takes about 7 hours to complete. You'll work through 8 modules and 39 video lessons, starting with a basic understanding of Google search. By the end, you can confidently strategize pay-per-click campaigns and write highly effective ads.
What you'll learn in this Search Engine Optimization (SEO) course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the fundamentals of search engine marketing and its application on different platforms.
Strategize and analyze pay-per-click campaigns effectively, including competitive analysis and market positioning.
Write compelling ads and improve ad relevance and quality score to increase click-through rates and conversion rates.
Manage search engine marketing campaigns efficiently, including bidding strategies and advanced functionality.
Create effective landing pages, track performance, and analyze reports for continuous improvement in search engine marketing efforts.
Search Engine Optimization (SEO) course syllabus
01 Search Engine Marketing Basics
- Basic Understanding of Google search
- Personalization of marketing at internet scale
- Overview of SEM on different platforms
02 Search Engine Marketing - Pay Per Click Basics
- Introduction to Pay Per Click
- Important Terms for PPC
- How to Review Quality Score
- Setting up expectations
- Understanding the Actionable Metrics
- Account structure formulation
- How to use multiple match types?
- Ad groups- Non-overlapping
03 Strategizing Pay Per Click Campaigns and Market Analysis
- Industry key-drivers
- SEM-Competitive analysis
- SEM-Organizational positioning
- Segmentation,Targeting and Positioning
- Compelling ads that increase CTR
04 Search Engine Marketing - Ad writing techniques
- Analyzing & Improving basics Relevance & Quality score
- Improve conversion rates, targeted ads & landing pages
- Introduction to Ad preview tool
- Tips to write Converting Copy Ads
05 Search Engine Marketing - Campaign management
- Tools overview
- Advance functionality
- Bidding strategy
- Bid management strategy
- Bid management features
06 Search Engine Marketing - Effective Landing Pages and Performance Tracking
- Importance of UI/UX design for Landing Pages
- Creating Performance Marketing Campaign
- How to track Performance?
- Google Tag Manager Button Click Tracking
07 Search Engine Marketing - Report Analysis and Testing
- Linking of PPC account with Google Analytics
- Google Ads Reporting
- Google AdsMultivariate Testing
- What is A/B split Testing?
08 Opportunities and Careers in Search Engine Marketing
- Mobile SpecificAdvertising
- Display & Video Format Ads
- Display network campaigns
- Tracking Conversion Value
- Careers - Search Engine Marketing
- Ace PPC Interview
Real-world projects you'll work on
Practice the exact kind of work Search Engine Optimization (SEO) professionals do on the job.
Global MNC Market Analysis and PPC Campaign Strategy
Startup Ad Writing Techniques for Maximum CTR
Performance Tracking and Conversion Optimization for Top Global E-commerce Company
Search Engine Marketing Report Analysis and Testing for Leading Tech Startup
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Search Engine Optimization (SEO) course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build a strong foundation in search engine optimization basics.
- Working professionals who want to transition into a digital marketing career in India.
- Founders and entrepreneurs aiming to increase click-through rates and website traffic.
- Freelancers seeking an online search engine optimization course to offer new services to clients.
Prerequisites
- There are no strict prerequisites for this course.
- A basic familiarity with using web browsers and search engines is helpful.
- An interest in digital marketing and analyzing data.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Search Engine Optimization (SEO) course: free, structured and job-focused
This free search engine optimization training comes with an optional paid certificate, giving you a structured way to learn SEO. The curriculum spans 8 modules and about 7 hours of video content. You'll start with a basic understanding of Google search before moving into core topics like Search Engine Marketing Basics and Pay Per Click Basics. From there, the course covers strategizing pay per click campaigns and market analysis, ad writing techniques, and campaign management. You will also learn how to build effective landing pages, track performance, and analyze reports. The final module explores opportunities and careers in search engine marketing.
LearnTube makes learning highly effective by pairing curated YouTube video lessons with an interactive AI tutor. After every lesson, you take a quick quiz to test your knowledge. The learning platform is entirely free to use, and you can upgrade to a verified certificate once you finish the material. This setup lets you learn search engine optimization at your own pace while getting immediate feedback from the AI.
To build practical skills, you'll complete 4 hands-on projects. These include conducting a global MNC market analysis and PPC campaign strategy, as well as applying startup ad writing techniques for maximum CTR. You will also handle performance tracking and conversion optimization for a top global e-commerce company, plus report analysis and testing for a leading tech startup. By working through these real-world scenarios, you gain the confidence to manage search engine marketing campaigns efficiently and improve ad relevance.
Jobs you can target after learning Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a gateway skill for some of the fastest-growing roles in tech.
Executes search engine marketing campaigns and tracks website performance.
Manages pay-per-click bidding strategies and analyzes campaign reports.
Assists with ad writing, landing page creation, and market analysis.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Search Engine Optimization (SEO) certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Search Engine Optimization (SEO) course.
Is this search engine optimization course completely free?
Yes. You can access all 8 modules and 39 video lessons at no cost. The learning platform is totally free, while the verified certificate is an optional paid add-on you can purchase later.
Do I need prior marketing experience to learn SEO?
No prior experience is required. The curriculum begins with a basic understanding of Google search and gradually introduces complex topics like pay per click basics and campaign management. It is perfect for beginners.
Are there any hands-on projects in these SEO classes?
Yes, you will complete 4 hands-on projects. These include creating a PPC campaign strategy for a global MNC and applying startup ad writing techniques for maximum CTR to build your practical skills.
How does the AI tutor work on LearnTube?
LearnTube pairs curated YouTube videos with an interactive AI tutor. After you watch a lesson, the AI generates a quick quiz to test your understanding and help you retain the search engine optimization basics.
Is search engine optimization still a good career choice?
Yes, SEO remains highly in demand across India and globally. Companies constantly need skilled professionals to manage search engine marketing campaigns, improve ad relevance, and drive targeted traffic to their landing pages.
How long does it take to finish this SEO training?
The course takes about 7 hours to complete. Because it is entirely self-paced, you can watch the 39 video lessons and complete the AI quizzes on your own schedule, so you don't worry about strict deadlines.
Will I get a search engine optimization certification?
Yes, you can earn a certificate. Once you finish all modules and projects, you have the option to purchase a verified certificate to add to your resume or LinkedIn profile.
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