Learn Search Engine Marketing Online: Free Course with AI Tutor & Certificate
For aspiring digital marketers, this free search engine marketing course teaches you how to run profitable ad campaigns. Across 8 modules and 7 hours of video lessons, you'll master PPC basics, ad writing techniques, and campaign management. By the end, you'll know how to optimize bids and track landing page performance.
What you'll learn in this Search Engine Marketing course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the basics of search engine marketing and how it works on different platforms.
Implement pay-per-click (PPC) advertising strategies, including setting up expectations, reviewing quality scores, and using multiple match types.
Develop effective PPC campaigns through market analysis, competitive analysis, and segmentation, targeting, and positioning.
Write compelling ads that increase click-through rates (CTR) and improve conversion rates, targeted ads, and landing pages.
Manage PPC campaigns effectively, including using tools, implementing bidding strategies, and utilizing bid management features.
Search Engine Marketing course syllabus
01 Search Engine Marketing Basics
- Basic Understanding of Google search
- Personalization of marketing at internet scale
- Overview of SEM on different platforms
02 Search Engine Marketing - Pay Per Click Basics
- Introduction to Pay Per Click
- Important Terms for PPC
- How to Review Quality Score
- Setting up expectations
- Understanding the Actionable Metrics
- Account structure formulation
- How to use multiple match types?
- Ad groups- Non-overlapping
03 Strategizing Pay Per Click Campaigns and Market Analysis
- Industry key-drivers
- SEM-Competitive analysis
- SEM-Organizational positioning
- Segmentation,Targeting and Positioning
- Compelling ads that increase CTR
04 Search Engine Marketing - Ad writing techniques
- Analyzing & Improving basics Relevance & Quality score
- Improve conversion rates, targeted ads & landing pages
- Introduction to Ad preview tool
- Tips to write Converting Copy Ads
05 Search Engine Marketing - Campaign management
- Tools overview
- Advance functionality
- Bidding strategy
- Bid management strategy
- Bid management features
06 Search Engine Marketing - Effective Landing Pages and Performance Tracking
- Importance of UI/UX design for Landing Pages
- Creating Performance Marketing Campaign
- How to track Performance?
- Google Tag Manager Button Click Tracking
07 Search Engine Marketing - Report Analysis and Testing
- Linking of PPC account with Google Analytics
- Google Ads Reporting
- Google AdsMultivariate Testing
- What is A/B split Testing?
08 Opportunities and Careers in Search Engine Marketing
- Mobile SpecificAdvertising
- Display & Video Format Ads
- Display network campaigns
- Tracking Conversion Value
- Careers - Search Engine Marketing
- Ace PPC Interview
Real-world projects you'll work on
Practice the exact kind of work Search Engine Marketing professionals do on the job.
Optimizing PPC Campaigns for Increased ROI: A Case Study on Google Ads for a Global E-commerce Giant
Revamping Landing Pages for Higher Conversion Rates: A Performance Analysis for a Leading Tech Startup
Enhancing Ad Copy Effectiveness: A Multivariate Testing Approach for a Top Fashion Retailer
Driving Mobile Advertising Success: Strategies and Tactics for a Global Travel Company
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Search Engine Marketing course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build practical skills in running paid search campaigns.
- Working professionals wanting to transition into a digital marketing career in India.
- Business owners who want to run their own Google Ads and improve online visibility.
- Content creators looking to understand how search engine marketing drives targeted traffic.
Prerequisites
- No prior marketing experience is required to begin this course.
- A basic understanding of how search engines work is helpful but not mandatory.
- A computer or mobile device with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Search Engine Marketing course: free, structured and job-focused
For marketing students and professionals wanting to master paid search, this sem course teaches the exact steps to build and manage profitable ad campaigns. The training spans 8 modules and about 7 hours of content, starting with a Basic Understanding of Google search. From there, you will move through Search Engine Marketing Basics and Search Engine Marketing - Pay Per Click Basics. You'll learn how to target the right audience, set up expectations, review quality scores, and use multiple match types.
As you progress, the search engine marketing syllabus covers Strategizing Pay Per Click Campaigns and Market Analysis, along with Search Engine Marketing - Ad writing techniques to help you increase click-through rates. You'll also tackle Search Engine Marketing - Campaign management, Search Engine Marketing - Effective Landing Pages and Performance Tracking, and Search Engine Marketing - Report Analysis and Testing. Finally, the course wraps up with Opportunities and Careers in Search Engine Marketing. Along the way, you'll complete hands-on projects like Optimizing PPC Campaigns for Increased ROI: A Case Study on Google Ads for a Global E-commerce Giant, and Revamping Landing Pages for Higher Conversion Rates: A Performance Analysis for a Leading Tech Startup.
LearnTube makes this search engine marketing training interactive and highly practical. Every topic pairs curated YouTube video lessons with an AI tutor that quizzes you after every lesson to check your understanding. Learning is completely free, and you can choose to add a paid certificate once you finish. You'll also work on real-world scenarios like Enhancing Ad Copy Effectiveness: A Multivariate Testing Approach for a Top Fashion Retailer, and Driving Mobile Advertising Success: Strategies and Tactics for a Global Travel Company.
Jobs you can target after learning Search Engine Marketing
Search Engine Marketing is a gateway skill for some of the fastest-growing roles in tech.
Manages daily paid search campaigns and monitors keyword bids.
Strategizes and executes search engine marketing campaigns to maximize return on ad spend.
Tracks campaign performance and creates reports to optimize marketing efforts.
Focuses on driving measurable conversions through targeted ad placements and landing pages.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Search Engine Marketing certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Search Engine Marketing course.
Is this search engine marketing course really free?
Yes. You get full access to all 39 video lessons, 8 modules, and AI-tutor quizzes at no cost. You only pay if you decide to purchase the optional certificate after completing the training.
What will I be able to do after finishing this sem course?
You'll be able to set up and manage pay-per-click advertising strategies. This includes writing compelling ad copy, optimizing landing pages, tracking performance metrics, and adjusting bids to improve your overall campaign conversion rates.
How long does this sem training take to complete?
The syllabus includes about 7 hours of video content. Because it is entirely self-paced, you can spread the lessons out over a few days or complete them over a few weeks based on your schedule.
Are there any hands-on projects included in the classes?
Yes. You will complete four practical projects, including a case study on optimizing PPC campaigns for a global e-commerce giant and an analysis on revamping landing pages for a tech startup.
Is search engine marketing still a good career choice?
Absolutely. Companies rely heavily on paid search to drive targeted traffic and sales. Skilled SEM professionals are in high demand across India to help businesses manage their advertising budgets effectively and maximize their return on investment.
Do I receive a search engine marketing certification?
You can earn a verified certificate by completing all the video lessons and quizzes. This is an optional paid upgrade that you can add to your resume or LinkedIn profile to highlight your new skills.
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