Learn Facebook and google ads Online: Free Course with AI Tutor & Certificate
You'll learn to launch high-converting campaigns across the world's biggest ad networks in this free meta ads course. Spanning 8 modules and about 2 hours, the training covers custom audiences, retargeting, and A/B testing. You will build effective ad copy and track key performance indicators to maximize return on ad spend.
What you'll learn in this Facebook and google ads course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Understand the fundamentals of Facebook Ads and Google Ads.
Create effective and compelling ad copy for both Facebook and Google Ads.
Utilize advanced strategies such as custom audiences, retargeting, and A/B testing to optimize ad performance.
Analyze and report on ad campaigns using relevant metrics and key performance indicators (KPIs).
Troubleshoot common issues and optimize ad campaigns for better results.
Facebook and google ads course syllabus
01 Introduction to Facebook Ads
- Understanding Facebook Ads
- Benefits of Using Facebook Ads
- Different Types of Facebook Ads
- Setting Up a Facebook Ads Account
02 Creating Effective Facebook Ads
- Defining Your Advertising Goals
- Understanding Targeting Options
- Creating Compelling Ad Copy
- Designing Eye-Catching Ad Images
03 Advanced Facebook Ad Strategies
- Custom Audiences and Lookalike Audiences
- Retargeting Strategies
- A/B Testing Your Ads
- Optimizing Ad Performance
04 Introduction to Google Ads
- Understanding Google Ads
- Benefits of Using Google Ads
- Setting Up a Google Ads Account
- Different Types of Google Ads
05 Creating Effective Google Ads
- Defining Your Advertising Goals
- Keyword Research and Selection
- Writing Compelling Ad Copy
- Designing High-Quality Landing Pages
06 Advanced Google Ad Strategies
- Ad Extensions and Ad Formats
- Targeting Options in Google Ads
- Conversion Tracking and Measurement
- Optimizing Ad Performance
07 Analyzing and Reporting on Ad Campaigns
- Understanding Ad Metrics and KPIs
- Analyzing Campaign Performance
- Creating Custom Reports
- Making Data-Driven Decisions
08 Troubleshooting and Optimization
- Common Issues and Troubleshooting Tips
- Split Testing and Experimentation
- Budget Optimization Strategies
- Ad Campaign Scaling Techniques
Real-world projects you'll work on
Practice the exact kind of work Facebook and google ads professionals do on the job.
Revolutionizing Customer Acquisition: Facebook Ads Campaign for a Global E-commerce Giant
Driving Brand Awareness: Google Ads Campaign for a Tech Startup Disrupting the Market
Maximizing ROI: Advanced Facebook Ads Strategies for a Leading Digital Marketing Agency
Data-Driven Decision Making: Analyzing and Optimizing Google Ads Campaigns for a High-Growth Tech Unicorn
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Facebook and google ads course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students looking to build practical media buying skills before graduation.
- Small business owners in India who want to run their own profitable local campaigns.
- Aspiring digital marketers aiming to specialize in paid acquisition and search engine marketing.
- Working professionals seeking a transition into performance marketing roles.
Prerequisites
- No prior experience with paid advertising is required to begin this course.
- Basic familiarity with navigating social media platforms and search engines.
- A free Facebook Business Manager and Google Ads account for hands-on practice.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Facebook and google ads course: free, structured and job-focused
Start by creating effective and compelling ad copy for both platforms, then expand your skills to manage full-scale paid marketing campaigns. This free google ads certification course teaches you how to reach the right buyers exactly when they are ready to purchase. You'll start from scratch with Introduction to Facebook Ads and Introduction to Google Ads, quickly moving into advanced techniques. Across 32 video lessons, you will explore how to utilize custom audiences, set up smart retargeting systems, and run A/B testing to optimize ad performance. By the end of the training, you will know how to troubleshoot common issues and optimize ad campaigns for better results.
Theory only goes so far, which is why you will complete four hands-on projects to solidify your knowledge. You will build a Facebook Ads Campaign for a Global E-commerce Giant and design a Google Ads Campaign for a Tech Startup Disrupting the Market. Later, you'll tackle Advanced Facebook Ads Strategies for a Leading Digital Marketing Agency and practice Analyzing and Optimizing Google Ads Campaigns for a High-Growth Tech Unicorn. These practical exercises ensure you can analyze and report on ad campaigns using relevant metrics and key performance indicators.
LearnTube makes mastering these platforms highly interactive and entirely accessible. Our platform pairs top-tier YouTube videos with a smart AI tutor that checks your progress. You will face a quick quiz after every single lesson to make sure you actually understand the material. Learning is completely free, and you can study at your own pace from any device. If you want to verify your new skills for employers, you can choose to purchase an optional verified certificate upon finishing the 2 hours of content.
Jobs you can target after learning Facebook and google ads
Facebook and google ads is a gateway skill for some of the fastest-growing roles in tech.
Manages daily ad campaign operations, tracks budgets, and reports on basic performance metrics.
Strategizes and scales paid acquisition channels to drive measurable revenue growth.
Focuses entirely on optimizing ad spend across Facebook and Google to lower acquisition costs.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Facebook and google ads certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Facebook and google ads course.
What job roles can I get after learning Facebook and Google Ads?
You can work as a Digital Marketing Executive, Performance Marketer, or Paid Media Specialist. Entry-level salaries in India for these roles typically range from ₹3 to ₹7 LPA, depending on the company size and your practical campaign experience.
Is this Google Ads certification course self-paced?
Yes. You can watch the 32 video lessons and complete the AI quizzes entirely at your own pace. The platform is fully flexible, allowing you to study whenever you have free time without following a strict daily schedule.
Can I take this meta ads course on my mobile phone?
Yes, LearnTube is fully optimized for mobile devices. You can watch the video lessons, interact with the AI tutor, and complete your quizzes directly from your smartphone, making it easy to learn while commuting or traveling.
How long does it take to finish the training?
The course contains about 2 hours of video material spread across 8 modules. Most learners complete the entire syllabus, including the quizzes and hands-on projects, over a single weekend or a few evening study sessions.
What will I be able to build after completing this class?
You will be able to build and launch complete paid ad campaigns from scratch. This includes writing effective ad copy, setting up custom audiences, configuring retargeting rules, and creating tracking dashboards to monitor your key performance indicators.
Do I have to pay for the Facebook ads certification?
The learning experience is completely free, including all video lessons and AI quizzes. You only pay if you decide to purchase the optional verified certificate at the end, which you can attach to your resume or LinkedIn profile.
Are there any practical projects included in the curriculum?
Yes. You will complete four distinct projects, including building a Facebook campaign for an e-commerce brand and optimizing Google Ads for a tech startup. These practical exercises help you apply theoretical concepts to realistic business scenarios.
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