Learn Introduction to Digital Marketing & SEO Basics Online: Free Course with AI Tutor & Certificate
This free digital marketing course with an optional certificate teaches you the core concepts of online promotion. In just about 1 hours, you'll complete 36 video lessons covering SEO, paid ads, and social media. You'll be able to optimize web pages and run basic campaigns.
Introduction to Digital Marketing & SEO Basics course syllabus
01 Introduction to Digital Marketing
- What is Digital Marketing?
- The Importance of Digital Marketing in Today's World
- Key Components of Digital Marketing
- Overview of Digital Marketing Channels
02 Understanding Buyer Persona & Customer Journey
- Defining a Buyer Persona
- Mapping the Customer Journey
- Importance of Buyer Persona in Marketing Strategy
- Tools for Creating Buyer Personas
03 Search Engine Optimization (SEO) Basics
- What is SEO and Why is it Important?
- How Search Engines Work
- Key SEO Terminology
- SEO Best Practices
04 Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Tools for Effective Keyword Research
- On-Page SEO: Meta Tags and Descriptions
- Optimizing URLs and Headings
05 Off-Page SEO Techniques
- Understanding Off-Page SEO
- Building Quality Backlinks
- The Role of Guest Blogging
- Social Media's Impact on SEO
06 Social Media Marketing
- Introduction to Social Media Platforms
- Creating a Social Media Strategy
- Engaging Content for Social Media
- Measuring Social Media Success
07 Paid Advertising Basics
- Introduction to Paid Ads
- Types of Paid Advertising
- Setting Up a Paid Ad Campaign
- Analyzing Paid Ad Performance
08 Email Marketing Essentials
- The Basics of Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Analyzing Email Marketing Metrics
09 Content Marketing Strategies
- What is Content Marketing?
- Creating a Content Strategy
- Types of Content for Digital Marketing
- Measuring Content Marketing Success
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Introduction to Digital Marketing & SEO Basics course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Beginners looking for a free digital marketing course to start their career.
- Small business owners who want to learn SEO to increase website traffic.
- Students exploring a digital marketing course after 12th to build marketable skills.
- Professionals in traditional marketing wanting to transition into online marketing.
Prerequisites
- There are no strict prerequisites for this beginner-friendly course.
- A basic understanding of how websites and social media platforms work is helpful.
- A computer or mobile device with a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Introduction to Digital Marketing & SEO Basics course: free, structured and job-focused
Start your learning with this free digital marketing course, which includes an optional paid certificate upon completion. If you want to understand how brands grow online, this program gives you a solid foundation. You'll learn the fundamentals of digital marketing, from understanding buyer personas to executing content strategies. We designed this to be highly practical for anyone looking to build a career in online marketing.
Across 9 modules and 36 video lessons, you will explore everything from Search Engine Optimization (SEO) Basics to Paid Advertising Basics. You'll start with the first lesson, 'What is Digital Marketing?', before moving into Keyword Research & On-Page SEO, Off-Page SEO Techniques, and Social Media Marketing. You'll also study Email Marketing Essentials and Content Marketing Strategies. By the end of the 1-hour curriculum, you'll know how to optimize content for search engines and engage audiences across different channels.
LearnTube makes education engaging and accessible. We curate top YouTube videos and pair them with an AI tutor that tests your knowledge. You'll take a quick quiz after every lesson to ensure you actually retain the material. The learning is completely free, and you can add a verified certificate to your resume once you finish. You can study at your own pace, anytime and anywhere.
Jobs you can target after learning Introduction to Digital Marketing & SEO Basics
Introduction to Digital Marketing & SEO Basics is a gateway skill for some of the fastest-growing roles in tech.
Executes online marketing campaigns across social media, email, and search channels.
Optimizes website content and structure to rank higher in search engine results.
Creates content and manages daily interactions on brand social media profiles.
Typical entry-level salary ranges in India as of September 2026. Actual compensation varies by city, company and experience.
Earn a Introduction to Digital Marketing & SEO Basics certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Introduction to Digital Marketing & SEO Basics course.
What is the duration of this online digital marketing course?
The course takes about 1 hours to complete. It features 36 video lessons broken down into bite-sized segments. You can comfortably finish the entire curriculum in a single afternoon.
Is this a free digital marketing course with a certificate?
Yes, the learning material is completely free. You can watch all the video lessons and take the AI quizzes at no cost. The official certificate of completion is an optional paid add-on.
What job roles can I get after learning SEO basics?
You can apply for entry-level roles like SEO Analyst or Digital Marketing Executive. These positions typically offer starting salaries between ₹2.0 and ₹4.5 LPA in India, depending on the company and your practical skills.
Can I access the SEO classes on my mobile phone?
Yes, LearnTube is fully mobile-friendly. You can watch the curated video lessons and answer the AI tutor quizzes directly from your smartphone, allowing you to study anywhere you want.
Is this digital marketing training self-paced?
Absolutely. You can learn at your own speed since all the video lessons are pre-recorded. There are no strict deadlines, so you can easily balance the modules with work or college.
What practical skills will I learn in this SEO course?
You will learn how to conduct keyword research, implement on-page SEO, and apply off-page SEO techniques. You'll also understand the basics of paid advertising, email marketing, and social media content strategies.
Are there any digital marketing course fees?
The core educational content is entirely free. You will not pay anything to access the 9 modules and 36 lessons. You only pay a small fee if you choose to claim the official certificate.
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