Learn Paid Ads and Paid Media: Free Performance Marketing Course
This 7-hour performance marketing course features 32 video lessons to teach you digital advertising from scratch. You'll learn to set up and manage Google Ads, Meta ads, and LinkedIn campaigns. By the end, you can confidently run targeted ad campaigns, optimize budgets, and analyze reporting data.
What you'll learn in this Paid Ads and Paid Media course
Five concrete outcomes you'll walk away with, each mapped to modules in the curriculum below.
Develop effective paid advertising strategies across various platforms.
Set up and manage paid advertising campaigns on Google Ads, Facebook, Instagram, Twitter, and LinkedIn.
Understand ad targeting, segmentation, and audience research to optimize campaign performance.
Create compelling ad copies, visuals, and landing pages for maximum impact.
Implement advanced paid media strategies such as retargeting, programmatic advertising, video advertising, and mobile advertising.
Paid Ads and Paid Media course syllabus
01 Introduction to Paid Advertising
- Introduction to Paid Advertising
- Understanding Paid Advertising Channels
- Paid Advertising vs. Organic Advertising
- How To make Paid Advertising Work?
- How To Master Paid Social Media Advertising?
02 Setting up Paid Advertising Campaigns
- Setting up Google Ads Campaigns
- Setting up Facebook Ads Campaigns
- Setting up Instagram Ads Campaigns
- Setting up Twitter Ads Campaigns
- Setting up LinkedIn Ads Campaigns
03 Ad Targeting and Segmentation
- Understanding Ad Targeting and Segmentation
- Audience Research and Analysis
- Creating Custom Audiences
- Setting Up Targeting and Segmentation
04 Creating Ad Copies, Visuals and Landing Pages
- Writing Compelling Ad Copies
- Creating Visuals for Ads
- Designing Landing Pages
- Split Testing Ads and Landing Pages
05 Bidding Strategies and Budgeting
- Understanding Bidding Strategies
- Setting Up Campaign Budgets
- Adjusting Bids and Budgets for Optimal Performance
06 Measuring and Optimizing Campaigns
- Measuring Campaign Performance
- Understanding Key Performance Indicators (KPIs)
- Optimizing Campaigns for Maximal ROI
- A/B Testing Ads and Landing Pages
07 Reporting and Analysis
- Creating Reports for Campaigns
- Analyzing Campaign Performance Data
- Creating Actionable Insights for Clients or Management
08 Advanced Paid Media Strategies
- Advanced Retargeting Techniques
- Programmatic Advertising
- Video Advertising
- Mobile Advertising
Real-world projects you'll work on
Practice the exact kind of work Paid Ads and Paid Media professionals do on the job.
Global Tech Giant: Paid Social Media Advertising Mastery
Innovative Startup: Precision Targeting and Segmentation Campaign
Leading E-commerce Company: A/B Testing and Optimization Showcase
Cutting-Edge Digital Agency: Advanced Retargeting and Programmatic Advertising Campaign
Skills you'll gain
Add these to your LinkedIn profile and resume the day you finish.
Who should take this Paid Ads and Paid Media course?
And exactly what you need before starting (spoiler: almost nothing).
This course is for
- Marketing students wanting practical experience with Google and Meta ads.
- Working professionals looking to transition into performance marketing roles.
- Small business owners who want to run their own profitable ad campaigns.
- Freelancers aiming to offer paid media services to clients in India and abroad.
Prerequisites
- No prior advertising experience is required to begin this course.
- A basic understanding of social media platforms is helpful but not mandatory.
- Access to a computer and a stable internet connection.
How learning works on LearnTube
The structure of a bootcamp, the price of free.
AI curates your path
Our AI picks the top 1% of video content for each topic and arranges it into a structured, goal-based curriculum. No more tutorial roulette.
Learn, then get quizzed
After every lesson, your AI tutor asks you a question and gives personalised feedback on your answer, so gaps get fixed immediately.
Finish with proof
Complete the course, build the capstone project, and claim a certificate recognised by 900+ hiring partners.
A complete Paid Ads and Paid Media course: free, structured and job-focused
This 7-hour online ppc training spans 8 modules and 32 video lessons. You'll start with an Introduction to Paid Advertising before moving directly into Setting up Paid Advertising Campaigns. From there, the curriculum covers essential topics like Ad Targeting and Segmentation, Bidding Strategies and Budgeting, and Creating Ad Copies, Visuals and Landing Pages. As you progress, you will master Measuring and Optimizing Campaigns along with Reporting and Analysis. Finally, the program concludes with Advanced Paid Media Strategies to help you run sophisticated campaigns across multiple platforms.
To ensure you gain practical experience, you will complete four hands-on projects. You'll tackle a Global Tech Giant project focusing on Paid Social Media Advertising Mastery. Then, you will run an Innovative Startup project designed as a Precision Targeting and Segmentation Campaign. Next, you will complete a Leading E-commerce Company project focused on A/B Testing and Optimization. Finally, you will execute a Digital Agency project centered around an Advanced Retargeting and Programmatic Advertising Campaign. These real-world scenarios ensure you know exactly how to manage budgets and target audiences effectively.
LearnTube makes mastering a google ads course online highly interactive. Every course pairs curated YouTube video lessons with an AI tutor that tests your knowledge. You will take a quick quiz after every lesson to reinforce what you just learned. The entire learning experience is completely free for all 60,000+ learners on the platform. If you want to verify your new skills for employers, you can opt for a paid certificate at the end. This flexible setup lets you study at your own pace and build a strong foundation in digital advertising.
Jobs you can target after learning Paid Ads and Paid Media
Paid Ads and Paid Media is a gateway skill for some of the fastest-growing roles in tech.
Manages digital ad campaigns across multiple platforms to drive conversions.
Creates and optimizes search and display network campaigns for maximum ROI.
Negotiates and purchases ad space to reach target audiences effectively.
Monitors daily ad spend, tests ad copy, and tracks keyword bids.
Typical entry-level salary ranges in India as of August 2026. Actual compensation varies by city, company and experience.
Earn a Paid Ads and Paid Media certificate employers recognise
Finish the course and claim a certificate you can share anywhere.
- Learn 100% free: every lesson, quiz and the AI tutor cost nothing
- Claim your certificate when you complete the course (an optional paid add-on)
- Recognised by 900+ hiring partners across India
- One click to share on LinkedIn and add to your resume
Why learners choose LearnTube
Real reviews from Google. You learn free, you get assessed free, and you pay only if you want the certificate.
Though I have 11 years of experience as an HRBP, the course helped me refresh my knowledge and gave me insights into new trends in the market. The modules were clear and easy to understand, and the quizzes were well designed. I have added the certificate to my LinkedIn profile.
I had a lot of doubts while learning, but the AI chatbot answered them in detail with simple summaries. The videos on the platform saved me a lot of time as I didn't have to search YouTube and watch random content.
Just earned my certificate in HR Management from LearnTube.ai! The platform is user-friendly and the assessment was a great way to validate my knowledge. Feeling proud of this accomplishment!
I enrolled in a LearnTube personalized course to get into a Data Analytics role. It helped me learn SQL in depth and gave me hands-on experience with Power BI. I attached the LearnTube certificate to my CV, it added credibility to my profile, and I'm currently in the interview process.
The interface is user-friendly and intuitive, making it easy to navigate the course. I encountered no errors during my time using the platform, which was a refreshing change from other online learning platforms.
Just cleared the Business Analyst assessment and got certified! Loved how the course simplifies big concepts like data-driven decision making into short, practical lessons. The automated quizzes kept me on track the whole time. Perfect boost for my resume!
The certificate gave me a real edge during my B.Tech. By the time I graduated, I had skills that set me apart from my peers, and the certification opened up more job opportunities. It gave me the confidence to stand out during interviews.
I manage many software projects as a General Manager and was looking for a good certification program to stay competitive. After researching many programs, I chose LearnTube and it was much better than I expected. The material is well-organized and practical, and what I liked most is the lifetime access.
Frequently asked questions
Everything learners ask before starting this Paid Ads and Paid Media course.
What job roles can I get after this performance marketing course?
You can pursue entry-level roles like Performance Marketer, Google Ads Specialist, or PPC Executive. These positions typically offer starting salaries between ₹3-6 LPA in India, depending on the company and your practical campaign experience.
Can I learn this google ads course on my mobile device?
Yes. LearnTube is fully optimized for mobile devices so you can watch lessons and take quizzes anywhere. You'll just need a stable internet connection to access the video content and chat with your AI tutor.
How long does it take to complete the paid ads training?
The course contains about 7 hours of video material across 32 lessons. Since the curriculum is entirely self-paced, most learners finish within one to two weeks by dedicating an hour each day to study.
What will I be able to build after finishing?
You will be able to structure complete ad campaigns from scratch. This includes setting up targeted audiences, allocating daily budgets, writing ad copy, and creating retargeting sequences for platforms like Google, Facebook, and LinkedIn.
Is there a fee to take this facebook ads course?
No, the entire learning experience is completely free. You get full access to all 8 modules, 32 video lessons, and the AI tutor quizzes at no cost. The official certificate is an optional paid add-on.
Do I need prior marketing experience to enroll?
No prior experience is necessary. The curriculum starts with a basic introduction to paid advertising before moving into advanced bidding strategies, making it perfectly suited for complete beginners and career switchers alike.
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