Online marketing courses teach you the skills, tools, and strategies needed to engage your audience. But there are many online training courses available, and it can be difficult to sort through programs and decide which ones are worthwhile for your time and money. To help you narrow down your choices, we’ve reviewed the seven best online marketing courses below.
Digital Marketing Fundamentals: LearnTube’s Digital Marketing Fundamental course is a robust program designed to help you attract customers and partners, and build brand loyalty. The program is best for beginners, students, and working professionals. In this course, you will learn about web presence, creating an online business strategy, content creation, building an SEO strategy, etc. Social media and email marketing are also covered in this course. After completion, you’ll receive an industry-respected certificate recognized worldwide.
Introduction to Marketing by The University of British Columbia: This course is available on EdX. If you are a student who wants to receive a completion certification, it will cost $150. Overall, this course is a great starting point for marketers who want to have detailed basic knowledge on the subject. It is created for beginners and students, has a self-paced rhythm, and can be completed in 6 weeks. You’ll learn the fundamentals of digital marketing, customer segmentation, metrics, and pricing strategies.
Fundamentals of Digital Marketing: This curse is designed by Google. It covers all aspects of digital marketing for beginners and students as well as intermediate users and it comes with free certification. This 40-hour free online course features 26 modules and can be completed at your own pace whenever and wherever you want. Each module consists of several lessons that include videos, text, and quizzes to test your knowledge. If you don’t want to go through the entire course you can pick and choose which lessons to add to your customized learning plan.
Become an Online Marketing Manager: This 24-hour course is offered on LinkedIn Learning and provides learners who already understand digital marketing with the skills they need to move up the corporate ladder into management roles. In this free digital marketing online course, learners get to learn best practices for online marketing, using the latest tools to implement a digital marketing strategy, and how to advertise effectively on social media platforms. The course features 11 modules covering advanced aspects of digital marketing.
Marketing Analytics: Competitive Analysis and Market Segmentation by Berkeley: This course is offered by EdX. It is one dashing example of a practical and well-built digital marketing course. It is created for intermediate learners and requires 4 weeks. The course is free, but certification costs $249. In this course, you’ll learn detailed market segmentation processes and competitive analysis techniques. By the end of this course, you’ll be able to structure your target audience based on your analysis.
Social Media Certification by HubSpot: This course teaches how to create an inbound social media marketing strategy. It is a robust program designed to help you attract audiences and customers, and build brand loyalty. The course is flexible enough so that you can learn on your time. It covers essential topics such as extending reach, measuring ROI, social media content creation, and social listening.
PPC University by WordStream: WordStream offers the necessary resources to develop a strong knowledge of social media advertisements. This includes social media ads on a variety of platforms such as Facebook, Instagram, YouTube, Snapchat, Tik Tok, and LinkedIn. There’s also information about why and how to advertise on social media platforms, as well as education about best practices while advertising across these websites. Lastly, you’ll learn about ad metrics and social shopping which can help you measure your success as well as reach.
Conclusion: Even if you already have an MBA degree, it is still a great idea to expand your knowledge. Online courses are an excellent way to learn new tools and skills. These 7 courses are useful for beginners, students, and intermediate learners. The best part is that the majority of them are available for free. If you’re looking for a place to start learning the broad basics of marketing work, consider looking at LearnTube’s courses. They can help you refresh old skills to prepare you for internships or job interviews.
