As a Growth Marketing Strategist, you’ll be in charge of creating innovative marketing strategies and plans that are low-cost alternatives to standard marketing tactics including print, audiovisual, outdoor, and other comparable mediums. Because all of these traditional marketing channels are so expensive, firms on a tight budget or start-ups need to develop superior low-cost marketing methods and programs. Growth Hackers typically use digital marketing, such as search engine marketing (SEM), social media marketing (SMM), search engine optimization (SEO), viral marketing, email marketing, targeted online paid advertising, mobile marketing, and so on, instead of an expensive magazine, radio, newspaper, television, outdoor, and similar mediums. That’s why, in today’s blog, we’ll go through the top techniques to become a growth marketing strategist in 2024. Let’s dive in.
How to be a growth marketing strategist:
Here are a few instances of growth marketing tactics that you should follow to be a growth marketing strategist.
- Make a free tool: Always address your target audience’s concerns. Giving customers what they want will increase their interest in your products or services. Create something useful, such as Hubspot’s free tools for different segments of its user base or WordStream’s free Google Ads Performance Grader.
- Create a community: To deliver value to your target audience, create a community around your area of expertise. Pipedrive, for example, has a sales professionals-only knowledge portal with relevant content and the option to share expertise with colleagues.
- Create a lead generation machine on LinkedIn: As a B2B brand, you can turn LinkedIn into a lead generation machine by optimizing your company profile, creating a hyper-engaged network, delivering value-packed content, and participating in targeted outreach. You may even use video nurturing efforts to help you build a sales pipeline.
- List your products on product websites: List your product on product-sharable websites such as product hunts to enhance your visibility. To maximize your listing, use keywords, interesting and graphic content, well-timed launches, and upvote invitations.
- Apply personalization technology: Customer happiness is improved through personalization technology, which increases loyalty, conversion rates, cart abandonment, and average order value. B2B firms can utilize technologies like Hyperise to customize their websites based on behaviors and context, while eCommerce enterprises can personalize their shopping experiences to their consumers’ preferences.
- Use YouTube advertisements: Advertisements on YouTube are both cost-effective and effective. A good promotional or explainer video, like this one from Hello Fresh, can reach a large audience and attract attention.
- Build personalized email campaigns: In addition to your website and videos, you can hyper-personalize your email campaigns to generate more meaningful engagement with your clients—from onboarding and welcome emails to feature announcement and feedback emails.
- Optimize conversion rate: In both the acquisition and activation phases, conversion rate optimization is crucial. By creating a conversion funnel based on the actions you want your website visitors to undertake, you may find dropoff areas and identify solutions to address them using segmentation and A/B testing. Using a data-driven strategy to develop the best experience on your website, social media accounts, emails, landing pages, and more, you can eliminate the guessing about what your leads and customers prefer.
- Use video chats and chatbots: Customer service is one of the most important aspects of the user experience. By automating the sales and support processes, you may increase communication with your prospects and customers. Chatbots and video chat solutions are also viable options.
- Run re-engagement email campaigns: Create targeted re-engagement emails. Use behavioral segmentation to identify people who have been inactive and send them personalized emails that address their issues.
- Run incentive programs: Customer retention relies heavily on making customers feel special. To appreciate and reward your loyal customers, send them special discounts and offers, early access to promotions, a freebie, thank you messages, or new products. Make them feel special and connected to your business. In order to enhance the relationship, VIP and loyalty programs reward users for their commitment and create exclusivity. The Beauty Insider program at Sephora is an excellent example of how businesses can retain clients by rewarding them.
- Give customers what they want: Customers should feel respected and that their unique stories are being taken seriously. Automation is also a great option because it gives marketers the ability to design ads that alter based on the searcher. You must bear in mind that customers still don’t want to be overloaded with content, especially if it isn’t really relevant to them. Therefore, a key element of every plan is timeliness. To ensure that your customers get something out of every interaction, all of your content should be important and easy to grasp. Keep in mind that every marketing strategy must include transparency and respect for your customers’ privacy.
- Blog Daily: If you don’t already have one, you should launch a business blog right away. But bear in mind that you also have other blogging choices, like publishing as a guest on websites that are already more popular. The majority of people think blogging is boring because it isn’t widely known. If you don’t know what you’re doing, your website will only become one of many overlooked blog sites on the internet. However, this goes beyond just sharing your thoughts online. In your role as an authority, you should start a blog. Send your writing to publications like Medium. You can respond to questions that you are certain you can answer on Reddit and Quora as well.
- Create Podcasts: Podcasts are a wonderful method to convey information about your company’s products, learn about marketing tactics, and position yourself as an industry leader. You or a company representative can contribute to a podcast to further discuss the solutions you offer. The finest aspect of participating in a podcast is introducing your company to other listeners. In addition to podcasts, you can schedule seminars and live streaming for your target audience. We strongly advise you to use brand storytelling, a well-known communication strategy, to evoke your audience’s emotions.
- Find the right influencers: It’s crucial to pick the correct influencer. It’s not necessary for you to work with influencers that have millions of followers. There are small-time influencers who have tens of thousands or even one hundred thousand fans. In order to target the right audience with your advertising, identify the ideal influencer in your niche. For instance, if senior citizens are your target market, you should get in touch with someone who fits both of those criteria and is sufficiently influential. It involves more than just getting your point through. It all boils down to conveying your message to the appropriate audience. When you consider the possible benefit if you can execute that successfully, you can probably reach a large audience for a low cost.
- Host Webinar: To engage an audience and progress business, an online seminar is conducted as part of a growth marketing approach called webinar marketing. In the current business environment, it is climbing the ladder to enhance its level of prominence. According to reports, 58 percent of marketers now utilize webinars, and 35 percent think webinar marketing will be crucial for success in the future. Hosting webinars enhance traffic and brand exposure, generate leads, and offer a venue for dealing directly with pre-sales issues. It is a terrific tool for knowledge dissemination as well as converting leads into paying customers.
- Use cross-channel marketing: The goal of cross-channel marketing is to interact with customers via a range of channels, such as social media, push notifications, in-app messages, SMS messaging, direct email, and others. It is an additional marketing strategy for expansion that enables us to communicate with your audience wherever they may be. Cross-channel marketing can help you connect with your target audience by integrating their interests and behavior on each communication channel into your campaigns. This strategy will improve lead generation and conversions quickly.
Final Thoughts: That’s all there is to know about how to become a growth marketing strategist. If you want to learn more about growth marketing you can look it up on Youtube. Use Career Ninja‘s Learn Tube chrome extension for hand-holding training on YouTube. Learn Tube organizes the results of your YouTube search into a course framework. If you want to learn “How to be a growth marketer,” search that term on youtube and Learn Tube will show you a bunch of videos in a course like format. As a beginner, you’ll click through the videos from the first to the last, as if you were taking an online course tailored specifically for you on YouTube.
