While creating content online as a beginner, it’s vital to have a search engine optimization (SEO) strategy in place alongside your content strategy. So that your content postings will be optimized to the maximum extent possible. In that case, SEO tools can help you figure out how to boost your site’s discoverability. There are a number of SEO tools that can be really useful. Here’s an overview of 7 of the best free SEO tools.
- Yoast SEO Plugin: The Yoast plugin may help you improve and modify your content in three ways: readability, search engine optimization, and social media. Titles, meta descriptions, URLs, label index/no-index pages, and other backend variables can all be customized with Yoast. This plugin will give each post a readability score based on the length of sentences and paragraphs, as well as other variables. Yoast also has some fantastic features that may help you make your content more shareable on social media.
- Google Trends: This tool shows how specific trends change over time, as well as how people’s search patterns change. To begin, enter a keyword into Google Trends. You’ll be able to observe how much interest there is in that topic over time, which regions have the most interest, and what other relevant terms people are searching for. To exhibit trend comparisons across time, this tool works best when combined with other keywords.
- Ubersuggest: Ubersuggest gives you a high-level perspective of the keyword you typed in. It’s a great tool to utilize when you’re looking for new methods to fill your social media or content schedule because the tool also gives you relevant long-tail keywords and suggests content ideas depending on the term. When you do a keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. In order to rank for that term, the tool will also tell you how many backlinks a site needs.
- Ahrefs Backlink Checker: Ahrefs Backlink Checker tool shows the top 100 backlinks of any domain. This free tool is great for looking at backlinks and evaluating your competitors. Even if you’re only permitted to view 100 links, it’s still a fantastic tool to start with.
- Google Search Console: Google Search Console is a tool that lets you view how Google indexes and crawls your site. It was previously known as Google Webmaster. One of the many important features of Google Search Console is that it can help you diagnose technical issues with your website. It can also help you figure out if your site’s keywords or content are ranking.
- Rank Mate Plugin: Rank Math is a WordPress plugin that helps you optimize your website’s content. It makes creating titles, and descriptions and organizing your data. It also gives each page of your content an SEO score. When you command this plugin which term you want to target, it gives you suggestions on how to enhance your ranking for that term.
- Google Analytics: To understand if your SEO efforts are paying off, you need to evaluate your site’s findability to see from where the traffic is coming. You may perceive a spike in traffic after making post changes, but that traffic could be coming from another source, such as social media. Google Analytics provides you with thorough information as well as real-time data on your website visits. It enables you to keep track of how visitors interact with your website. With Google Analytics, you’ll be able to see how many people are visiting your site, where they’re coming from, how long they spend on the page, and much more.
Final Thoughts: While SEO is a crucial part of the content process, it works best when the above-listed tools are used. If you want to learn more about SEO, you can always learn for free on youtube. There are thousands of SEO tutorials on YouTube. Use Career Ninja‘s LearnTube for hand-holding training on YouTube. Learn Tube organizes the results of your YouTube search into a course framework. If you want to learn “SEO tutorials”, search the term on LearnTube and it will show you a bunch of youtube videos like an online course. As a beginner, you’ll click through the videos from the first to the last, as if you were taking an online course tailored specifically for you.
