This is a remarkable story about the evolution of an iconic ed-tech startup. Since its birth in Mumbai, India CareerNinja has been focused on quality education at an affordable price. In recent years, the success of CareerNinja has contributed to the development of a global brand named LearnTube that offers daily moments of refreshment and enjoyable learning to millions of students.
The Begining: Every organization has a small beginning. Some people launch their enterprises with barely 10,000 rupees, while others do so in a modestly sized rental apartment or garage. Shronit launched CareerNinja with just one blog. There were several mistakes, setbacks, and failures. But he continued to expand the business in spite of everything. He concentrated on capable leaders since it is they who move things forward who do not view their position as a “job,” but rather as a “duty or responsibility.”
Focus: Reaching today’s marketers and providing them with the right marketing education was CareerNinja’s primary objective. The world has grown digitally more quickly than ever in the past ten years. Traditional businesses that were operating with old marketing methods simply disappeared. Marketers at that time lacked the necessary knowledge. Back then, the courses were expensive and not accessible like today. Additionally, the marketing institute continued to teach about marketing topics that are no longer relevant to today’s industry. As a result, many former marketers lost their careers. They weren’t to be blamed. Unfortunately, layoffs occurred because firms had to move forward with new marketers. However, the new marketers had the same challenge as the old marketers because they also lacked knowledge of current digital marketing techniques.
Need for Education and Employment: Professional marketers must be able to analyze national and international markets, and aspiring marketers should be able to follow economic trends and developments through modern means. Only education solves this issue. This is where CareerNinja worked on. Marketers who were looking for an affordable education were able to get it on CareerNinja and were on their way to becoming the highly educated personnel that the industry desperately needed.
Unemployment in Other Sectors: As CareerNinja expanded, the team understood that focusing is necessary across all areas, not just digital marketing. The majority of Indian youngsters are unemployed due to a lack of resources, excessive costs, and inadequate direction. According to sources, between April 2021 and May 2022, August 2021 saw India’s highest unemployment rate of 8.28 percent. The team came to the conclusion that other young people are being affected by the same factors, such as affordable and high-quality education, that drove marketers out of work. Design, data science, programming, and other fields are among the sectors.
The Birth of LearnTube: In June 2022, LearnTube was formally launched. The focus was simple. It aims to make self-learning simple, interesting, and result-driven for a broad number of users by utilizing the LearnTube app, Whatsapp bot, and many more tools.
The team approached LearnTube differently from CareerNinja. There was a ton of course material on the internet. It would take years for them to reach every student if they had to start all the courses from scratch.
Course Curation: YouTube is where most people turn to learn online, and there is a vast amount of content that can be overwhelming and confusing. First, LeartnTube addressed it by curating the best 1% of the content. The goal is to gather all of the authoritative top content in one location. Today, LearnTube employs specially developed AI to discover the most popular skills and subjects and curates the best information for them. It then generates assessments. This is refined to meet high standards by a team of internal content developers with extensive experience. Last but not least, the curriculum and material are validated and reviewed by industry professionals from renowned corporations like Microsoft, Infosys, Accentre and HP, to name a few.
Placement Assistance: The issue of unemployment is really significant. It’s not a result of population growth. It is as a result of the talent gap that we previously talked about. Numerous job searchers claim that they are searching for new professions because they desire greater flexibility or a different career path. But everyone requires help gaining simple direction after becoming proficient. Because LearnTube wanted to be more than just a provider of online courses, the team concentrated on this aspect of the business. It aimed to provide students with a comprehensive answer.
LearnTube has therefore developed placement help, ranging from a 4-week bootcamp that prepares students for the workforce to a full-fledged placement guarantee plan. LearnTube has a total of 956 Hiring Partners in Domains including Digital marketing, Tech, Sales, and Design to base its Placement Support Plan. Out of all the students who chose to get placement support, 76% were placed and 84% were selected for interviews. Pay rates for their students have reached as high as 7.24 LPA.
Final Thoughts: The foundation of human growth is learning. Our world can be changed by it from disease to health, from poverty to riches, and from war to peace. Currently, LearnTube has 200+ courses on its platform which are broken into 2000+ bite-sized courses. The development team is constantly adding new courses & updating existing course content. By June 2024 LearnTube is expected to have over 500+ courses and 10,000+ bite-sized courses.
