Google currently holds 91.94% of the total search engine market share, followed by Bing, Yahoo!, Baidu, and YANDEX. Every year, Google’s algorithm is modified 500-600 times. That means a new update is released at least once a day throughout the year. Even SEO professionals who spend most of their time measuring rank criteria find themselves scratching their heads at the end of the day. That’s not a good way to spend our time. You’ll be a step ahead of the pack if you remain up to date on some of the most essential trends and SEO tricks. We know that 75% of people never browse past the first page of search results. As a result, devising SEO tactics to counteract these algorithm changes and remain on Google’s first page is crucial. So, in this blog, we’ve put up this list of the top 6 crucial techniques to remain on top of Google to assist you to avoid continuously checking Google’s update page. Let’s dive in.
- Create Quality Content: On so many occasions, marketers get involved in the details of on-page SEO and lose sight of the need of creating new, high-quality content for searchers. Keep in mind that around 5 million blog entries are produced every day. If you don’t create fresh content on a regular basis, it’s simple to get behind. When you publish new content, you have the opportunity to optimize it immediately for today’s SEO best practices. Pay close attention to page titles, content headers, subheads, image alt text, and the new keywords you’re looking for. Users place a higher value on new, high-quality content than on old, low-quality content. When people are seeking an answer to a question, they often glance at the date to determine if it is still applicable. If all of your postings have outdated dates and material, they will quickly move on to the next search results. Finally, the product’s quality is a grading factor in and of itself. The more you publish, the more Google will index your site, and your content will rank higher.
- Focus on Your Website’s Core Web Vitals: Core web vitals is a new SEO term that you might not be aware of. By 2022, though, you’ll need to understand what these terms mean and the metrics that go with them. According to Google, they’re a collection of measures that evaluate speed, responsiveness, and visual stability. Some of the core web vitals metrics are as follows:
- First Input Delay (FID): The time between when a user first interacts with your site (i.e. when they click a link, touch on a button) and when the browser is actually able to respond to that interaction is measured by the First Input Delay (FID).
- Largest Contentful Paint (LCP): LCP is a Core Web Vitals metric that determines when the viewport’s largest content element becomes visible. It can be used to tell when the page’s primary content has completed rendering on the screen.
- Cumulative Layout Shift (CLS): The Cumulative Layout Shift (CLS) is a metric for the instability of a website. This metric measures if a website behaves as a user would anticipate.
Many of Google’s existing tools have been improved to include core web vitals measurement functionality. Use each of these tools and familiarise yourself with these reports.
- Use Featured Snippets Featured snippets should be a part of your 2022 strategy if you haven’t already. The holy grail of search featured snippets, appear in a rectangular box at the very top of the SERP page, in position zero. While you can’t determine which material is displayed in a snippet, you may optimize your content to increase its chances of appearing in one.
- Make Use of Google Images: Google Images is responsible for over 15% of all internet searches. If you want to be at the top of Google, you’ll need to know how to optimize any image for search. To begin, make sure that any photographs you include are high-resolution and related to your term. Simply by glancing at your content, users should be able to figure out what it’s about. Before sending any images to your site, be sure that they are compressed. Keep in mind that page speed is a ranking factor for Google. Because photos contribute to 21% of a webpage’s total weight, even a single large image might cause a fast site to slow down.
- Go For Long-tail Keywords: Keywords with shorter tails will have a lot more competition. If you choose long-tail keywords or more specific keywords with three words or more, you’ll have a better chance of finding your domain on the first page of SERP for the relevant terms and phrases.
- Build Strong Backlinks: The lifeblood of SEO is backlinks. If you don’t focus on establishing high-quality backlinks to your site, you won’t be able to have a successful SEO strategy. They are a crucial component of building brand authority. Expertise, authority, and credibility are also more crucial than ever. When a well-known site links back to yours, your EAT factor increases, and Google considers your site to be a viable alternative for searchers. Here are some suggestions for increasing your backlinks.
- Try guest blogging.
- Prioritize quality over quantity: the domain authority of your linker is more important than the total number of links you have.
- Make the most of social media by sharing useful content and requesting backlinks to your website from others.
- Use online forums to distribute and network.
- Improve your content development process: Create content that is appealing to the general public. Don’t forget that this is your most crucial SEO aim. Because, certainly, SEO best practices will assist search engine crawlers, such as Google bots, in indexing your site properly. Humans are the ones who will offer your website a competitive edge by leaving comments on your posts, linking back to your instructive infographic, and sharing your value-driven content on social media. They care more about the content than the keywords you use or the alt tags you use. So, remember that it’s crucial to provide value to your content.
- Optimize title tags: The title tags of your web pages and blog posts are one of the most important factors affecting your SEO and Google ranking. In your title tags, use long-tail keywords, which are keyword phrases that are relevant and particular to the topic of your article. Your title tags should also be between 50 and 60 characters long, as this is the optimal length. While you want Google to find and rank your content as easily as possible, your title tags should also be straightforward to understand. After all, real people will be looking for those keywords and reading your material, not google’s robots.
- Use headings to your advantage: Headings are important because they tell Google what to expect in the following sections of your content. Make sure your H2 and H3 headings are search engine friendly. By including keywords in these tags, you may help Google recognize that the content beneath a heading will address the same topic as your keywords.
- Link to External Sites: By linking to other sites with high domain authority, you show Google that you’re providing your users with good, valuable content, which raises your trustworthiness and ranking. While you may be tempted to include as many links as possible, avoid including any that are irrelevant or low-quality, as this will give the impression that your content is trying to manipulate search engine rankings. This may give the appearance that your content is spammy, diminishing the value and credibility of your content. Always include high-quality links that are pertinent to the issue of your material and will benefit your readers.
Final Thoughts: That’s all there is to it. The above suggestions can assist you in remaining at the top of Google. It’s out of the question to stay on top of every Google algorithm change. Keeping up with the latest course is helpful, but it can be tough for busy SEO professionals to do so. That’s why the most crucial SEO tactic to think of at all times is to optimize for the visitors. If you need more tricks, you can always look them up on YouTube. You may find a number of tricks and hacks on YouTube. The only issue with YouTube is that it is difficult to learn new things quickly. The videos are not organized in any way. To fix that difficulty, you can use Career Ninja‘s Learn Tube. Learn tube is a Chrome plugin that allows you to organize YouTube search videos into a course format. As a result, you won’t have to click on each video individually. It also provides access to online experts who can answer your questions.
