When you pick a career, what is the first thing that comes to your mind? The answer is whether or not you are qualified for the job.
You will be surprised to know that the digital marketing stream has something for everybody.
This claim has shown to be accurate when we consider the various choices offered by this industry today, as many students, professionals, company owners, entrepreneurs, and others are eager to study and master digital marketing to channel career or business growth.
Let us take an in-depth look at the top 8 career choices you should seek in digital marketing.
Scope & Need of Digital Marketing in India
The whole of India is online nowadays with their smartphones or laptops. And after covid-19, the axis of digital marketing has increased as compared to before. Not only this digital marketing has become a career for the employees like digital marketing interns, SEO executives, content writers, and website designers, but also for many other profiles. Salary packages are also very nice. Digital marketers are earning up to 400000/annum.
If you are a good digital marketer, you can open your agency, become a YouTuber, and earn quite well. If we talk about the need for digital marketing, nowadays it has become important to learn digital marketing because agencies are using this platform to provide goods and services to the customer, the main reason being it is less expensive than other marketing methods.
From any corner of the country, you can do digital marketing. The best example of this will be customers doing online shopping from anywhere and they can order goods from any place. You can also expand your business through digital marketing. Operating this informative paragraph the conclusion comes that Digital marketing has become an important part of our day to day life and has a very bright scope for the future.
Social Media Marketer
Social media marketing, as you can easily interpret, is all about managing a company’s presence across social networks such as Facebook, Instagram, Twitter, Linkedin, and others. Social Media Marketing Experts are also responsible for creating and implementing a company’s social media strategy.
So, as a social media marketer, you are in charge of developing a social media strategy, creating content in line with it, releasing that content, and monitoring key factors including reach, impressions, and follower engagement.
Digital Marketing Manager
Digital marketing managers design and implement a company’s online presence. They advertise a company across all digital marketing channels with the primary goal of producing sales in the most cost-effective way possible.
If you want to be a digital marketing manager you should get at least 5 years of experience, as well as the necessary certificates to back up your skills.
A digital marketing manager’s key responsibilities include supervising the marketing team and reporting to the company’s head of digital marketing.
Search Engine Optimization
Search Engine Optimization is the process of improving a website’s or a web page’s ranking in search engine results. Anyone who is working in SEO must analyse, investigate, and optimise websites using organic SEO tactics. It is also vital to generate content that includes powerful keywords in order to improve website traffic.
If you are interested in SEO, you have to keep an eye on the newest trends and news on what changes search engines are doing because search engine algorithms change on a regular basis.
Content Marketer
You should be aware that content is a crucial aspect of this job. Content marketing refers to the process of creating content for the internet. you can achieve this through the use of blog articles, videos, email newsletters, social media content, and other similar methods.
The primary goal of a content marketer is to develop valuable material and distribute it through proper channels in order to maintain and attract an audience and grow website traffic. As a content marketer, you will be responsible for a variety of activities such as managing a blog, creating drip campaigns, copywriting, blogging, public relations, and video creation.
Data Analyst
If you are a Data Analyst your job will be to examine data and convert it into data that can be utilised to improve corporate operations and also influence business decisions.
Data analysts collect and analyse information from a range of sources to identify patterns and trends. Analytics is amongst the most technical aspects of a digital marketing team, as well as one of the most vital aspects of a digital marketing team.
If you are an analyst, you will be notifying an organisation if they’re on the proper road or not and therefore provides them with an insight into what’s working and what isn’t.
Email Marketer
We have all been using email marketing for a long time and also and still it remains one of the most successful marketing tactics available.
As an email marketer, you must concentrate on growing an email list, sending personalised and customisable emails that are targeted to the interests of your customers, and nurturing leads through written correspondence.
Web Developer
As a web developer, you are required to be up to date on the many coding languages used and to have the capability to create a functioning and appealing website for the business.
A skilled web developer will surely analyse customer expectations to ensure that the content, visuals, and navigation provide a positive user experience.
A web developer is familiar with computer software, HTML code, and visual design in order to form a website that provides the greatest user experience while also meeting corporate objectives.
Paid Media Specialist
A paid media specialist is in charge of moving traffic to your web portals through online advertising platforms. As a paid media professional, you must have both the skills – a creative as well as an analytical mind.
If you are a paid media specialist, you must be fast to recognise which platforms are optimal for reaching their target audience, as well as innovative with their media purchasing abilities, in order to obtain the optimum optimization of input for more output.
Who should opt for digital marketing?
One should opt for digital marketing because this is going to be the future of every field. You can get a global reach for this. This is not much more expensive, you can get global and local reach at less cost. If you talk about its learning, it is very easy to learn. Digital marketing has multiple strategies to grow your business. Here you get multiple types of content from which you can touch a wide range and easily reach people. If you are someone who can’t commit to in-office work and prefers remote work, Digital Marketing can be a good career for you. You can earn in many fields such as making websites, content writing, social media marketing, and much more.. You can also opt for digital marketing for growing your business and expansion of goods and services among the customers from any part of the country.
How Can You Learn Digital Marketing?
Well, of course, after seeing all these career options in digital marketing, you must have made up your mind to learn digital marketing. Right? If you are not thinking of doing a digital marketing course through any offline coaching or institution, then, for sure, you are looking forward to learning digital marketing through YouTube. Right again?
Well, no doubt, a great choice. However, I can easily forecast a great obstacle you will face during your learning of digital marketing through YouTube. That obstacle is the non-curated learning through YouTube.
Yes, despite all the countless advantages of online learning through YouTube, not being able to keep a record of all the video classes is still a major problem. When we learn through YouTube, it becomes quite a hassle to know what to study next or what to skip or what has been covered.
Moreover, another major issue is that completing a Digital Marketing course from a YouTube channel doesn’t provide you with any certification. Which is quite essential to prove our skill.
Don’t you think, how awesome it would have been if there was some way through which you can learn all these courses on YouTube in a curated way? What if you were provided with a certificate on completion of your course? Obviously, it is exactly what we seek.
Well, this is certainly what LearnTube does for you!
LearnTube helps in learning through the top 1% curated courses. And if learning in a structured way wasn’t enough, it also conducts a quiz at the end of each class to test your learning.
Once you complete your course, LearnTube also provides you with certification to boost up your resume!
