If you’re a business owner, influencer, or freelancer, you’ll need to know how to use social media to build a brand, attract clients, and leave a lasting impression. The good news is that learning any skill today is completely free. It’s all available for free on the internet. So, in this blog, I’ll go through the top six free social media marketing courses. Let’s dive in.
- Social Media Marketing Course And Certification: This free online course covers social media marketing and a detailed look at social media platforms. It will assist you in determining which social media sites are most valuable to your company. It will broaden your understanding of how to use social media to market your business and connect with potential customers. Before you obtain your social media degree, you must pass tests, and the tool is a free e-book that contains all course material.
Pros:
- Taught by experts.
- Good for beginners
- Contents free e-books
Cons:
- Basic course
- Social Media Strategy for Small Businesses by Alison: This is a free social media marketing course that will teach you about key social media concepts as well as various content development and promotion tactics. You’ll also learn how to analyze social media and how to apply what you’ve learned across all social media channels. The program is only three hours long and divided into four pieces. This training will put you ahead of the pack, especially if you are a beginner. At the end of the exam, if you pass with an 80 percent or higher pass rate, you will be given a certificate. The only disadvantage is that the certificates must be purchased.
Pros:
- Good content.
- Social media content development structure
- Short course
Cons:
- Certificates must be purchased
- Social Media Certification by Hubspot Academy: The course is comprehensive and jam-packed with important information for both new and experienced marketers. The principles of digital marketing, as well as content marketing and one-on-one connections, will be discussed. Professionals will also learn how to measure their social media return on investment in order to determine what is and is not working. In addition to being completely free, the HubSpot online social media certification is worth master’s degree credits at Northeastern University’s social media concentration program. This can be done both on and off-campus in Boston.
Pros:
- Taught by industry expert
- For beginners and intermediate marketers
- In-depth analysis
Cons:
- Very Short course
- Social Media Marketing Specialization by Northwestern University through Coursera: One of the country’s top institutions offers a full social media marketing specialized course through Coursera. If you commit to four hours of training per week, you can complete the course in around five months. There is a lot of content in this course. For students seeking the most comprehensive free social media marketing program, this is one of the best possibilities. On Coursera’s paid level, certificates for the specialism are offered. Graded assignments, a capstone project, and the ability to post credentials on students’ websites, LinkedIn profiles, and cover letters are all included in the premium course. However, each module of the course can be audited without a cost.
Pros:
- Taught by industry expert
- Course by Northwestern University
- In-depth analysis
Cons:
- Long course
- Marketing with Ahrefs: This free Ahrefs academy course includes five tutorials. This course will teach you about the most important parts of marketing and how to apply them. It teaches you how to conduct keyword research and analysis, as well as how to develop links in depth. It’s a 4-hour, 57-minute video tutorial with plenty of examples to back up the advice. In a short length of time, this course will teach you how to apply strategic social media marketing methods.
Pros:
- Taught by industry expert
- Approximately 5-hour long course
- In-depth analysis with examples
Cons:
- Not for advanced marketers
- Social Media Analytics: This course by Quintly covers both the principles of social media marketing and the essential concepts of social media analytics. Its mission is to help everyone who uses social media, including influencers and brands. A three-step learning analytics process is included in the course for better understanding.
Pros:
- Good for influencers
- In-depth analysis
- In-depth principles of social media
Cons:
- Short course
Final Thoughts: The advice in the above list should assist you in becoming a master of social media marketing. If you don’t want to take a course, you can study social media marketing by watching videos on YouTube. You can use Learn Tube by Career Ninja to enhance your YouTube learning. If you type up “social media marketing” on Youtube, you’ll get a bunch of videos. A beginner will be confused because he or she will not know which video to select. Learn tube helps in the organization of YouTube search videos into a course style. So you don’t have to click on each and every video. It also provides online specialists who can assist you with your questions.
