How to Learn Social Media Marketing for Free (For Beginners)

Today (thanks to the internet), you can learn social media marketing from the comfort of your own home by using a range of free resources. But still, it’s a little difficult for newcomers to break into social media marketing without prior knowledge.  It requires continuous learning and staying up-to-date with trends. You need to establish your brand identity and community and not obsess over your competitor’s achievement. This is why we prepared this step-by-step guide. If you want to learn everything about social media marketing but aren’t sure where to start, this article is for you. So, let’s get started.

1. Create Accounts on All Social Networks: Using all of the main social media networks is the most obvious method to get started with social media marketing. We’re not only talking about Facebook, Twitter, Instagram, or LinkedIn. TikTok, Pinterest, Clubhouse, and other social media platforms are also something to look into. To get started, you’ll need to create a personal or company account and familiarize yourself with the many options. Consider how you may use this for business, in addition to learning how to use the basic services like adding and sharing content and following and unfollowing people.

2. Read Social Media Marketing Blogs: After you’ve completed creating your social media accounts, the next step is to keep up with the latest industry trends. You can learn the academic and practical aspects of social media marketing through a course (more on that later), but you’ll need to keep up with the news to keep up with how the industry is changing. Social networks often modify their protocols in response to new discoveries in user privacy. They develop new tools, strategies, and algorithms that have an impact on the work of professional social media marketers, which you should be aware of. That’s why it’s important to read blogs. Here are a couple of blogs we think you should read: Neil Patel, Social Media Examiner, Marketing Land, Seth Godin, etc.

3. Enroll in a Free Social Media Marketing Course: There are various benefits to taking a course to learn how to use social media. Structured training is the first. A well-designed course will guide you through all of the phases of social media marketing in an easy-to-understand manner. If you’re a beginner, you won’t have to worry about what to learn first or what to do next. The most important advantage of completing a social media course is being certified. Even if you have no prior experience, courses that provide a social media marketing certification will make it easier for you to find a job. Career Ninja, Coursera, and Udemy are three websites worth looking at for Social Media Marketing courses.

4. Learn The Use of Sales Funnel: Mastering social media marketing requires the use of sales funnels. To use social media as a sales channel, you need to understand the different stages of a sales funnel and how to apply them to social media campaigns. A typical sales funnel consists of four steps: Awareness, Discovery, Consideration, and Conversion. The same can be used in social media marketing. As part of your learning process, you must research what each stage does and how to post it on each social media platform.

5. Make Use of Social Media Marketing Tools: It is hard to optimize social media marketing without technology. That’s why you should include learning how to use social media marketing tools in your training plan. Because hundreds of social media management tools are available on the market today, you have a lot of alternatives. But the good news is that you don’t have to learn everything right now. As a beginner, you’ll need to learn how to use the following tools to get started with social media management: 

• A tool for consistently publishing to social media. 
• A program that allows you to manage your paid ad campaigns.
• A content calendar.

Some of the most important tools are as follows (but use the free version for your learnings):

• ContentCal.
• Sendible.
• Agorapulse.
• Iconosquare.
• Hootsuite.
• Buffer.
• BuzzSumo.

Final Thoughts: Learning social media marketing may appear to be a tricky task, but as this post has shown, it is not as difficult as it looks. Yes, there is a lot to learn for beginners, but with the right mindset and a step-by-step study plan, you can become a social media master in no time. If you want to learn more about social media marketing, you can always learn for free on youtube. There are thousands of social media marketing tutorials on YouTube. Use Career Ninja‘s LearnTube for hand-holding training on YouTube. Learn Tube organizes the results of your YouTube search into a course framework. If you want to learn “social media marketing tutorials”, search the term on LearnTube and it will show you a bunch of youtube videos like an online course. As a beginner, you’ll click through the videos from the first to the last, as if you were taking an online course tailored specifically for you.